Brandwave

Microsoft Dynamics 365 vs HubSpot:Which is more popular by branded search in New Zealand?

In August 2026, HubSpot had more branded searches than Microsoft Dynamics 365 among CRM platforms in New Zealand. HubSpot was estimated to have 9.4K branded searches compared to Microsoft Dynamics 365’s 2.3K, and held a 39.8% Share of Search versus Microsoft Dynamics 365’s 9.6%.

Share of Search among CRM platforms in New Zealand in August 2026Which is more popular in search, Microsoft Dynamics 365 or HubSpot?
Microsoft Dynamics 3659.6%2.3K searches
vs
HubSpot39.8%9.4K searches
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Which is more popular in search, Microsoft Dynamics 365 or HubSpot?

Compare the CRM platforms New Zealand businesses manage customers and sales pipelines with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Microsoft Dynamics 365 and HubSpot among CRM platforms in New Zealand, by month

Share of Search by month for HubSpot, Microsoft Dynamics 365. The figures are in the table below the chart.

View monthly share of search table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMFreshsalesInsightly
Oct 202536.1%33.6%13.5%8.7%6.1%0.66%0.49%0.75%
Nov 202538%33.1%12.2%9.1%5.1%1%0.43%1%
Dec 202537%33.8%11.6%9%6.4%1%0.48%0.82%
Jan 202642.9%29.6%11%8.9%5.5%0.94%0.47%0.68%
Feb 202636.6%34.5%11.3%9.7%6.1%0.84%0.48%0.57%
Mar 202641.1%30.7%10.2%9.5%6.7%0.86%0.47%0.51%
Apr 202643%27.7%11.4%8.8%7.3%0.97%0.26%0.4%
May 202639.6%32.9%10.1%9.2%6.6%0.93%0.35%0.35%
Jun 202642.8%31.3%9.4%8.7%6.4%0.79%0.22%0.36%
Jul 202638.1%33%10%10.3%6.6%1.1%0.47%0.38%
Aug 202639.8%30.7%10.8%9.6%7.2%0.98%0.42%0.42%
Sep 2026————————

How has the Microsoft Dynamics 365 and HubSpot comparison changed over the last 12 months?

How did search popularity change for New Zealand CRM platforms in August 2026?

  1. In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.

  2. In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.

  3. In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s and HubSpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Dynamics 365

17 branded search terms

  • business central
  • dynamics 365
  • dynamics 365 business central
  • dynamics 365 crm
  • dynamics 365 finance operations
  • dynamics 365 sales
  • microsoft business central
  • microsoft dynamics 365 erp software
  • microsoft dynamics 365 erp system
  • microsoft dynamics 365 nz
  • microsoft dynamics 365 sales
  • microsoft dynamics 365 software
  • ms dynamics 365
  • ms dynamics 365 crm
  • ms dynamics 365 erp
  • ms dynamics 365 pricing
  • msft dynamics 365

HubSpot

15 branded search terms

  • hubspot
  • hubspot academy
  • hubspot api
  • hubspot com
  • hubspot cost
  • hubspot crm
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing hub
  • hubspot near me
  • hubspot nz
  • hubspot online
  • hubspot professional
  • hubspot software
  • hubspot what is

How the Brand Demand Index is measured

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