Brandwave

How popular isHubSpot?

In September 2026, people searched for HubSpot by name about 9,030 times in New Zealand, a 20.7% increase from the previous year. These searches made up 41.9% of all New Zealand CRM platform searches, placing HubSpot first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about CRM platforms, HubSpot appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

HubSpot is the most searched of 8 competitors and the most recommended in AI answers.

  1. HubSpotShare of searches 41.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SalesforceShare of searches 28%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. PipedriveShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Microsoft Dynamics 365Share of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Zoho CRMShare of searches 7.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top CRM platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HubSpot appeared in all five answers. HubSpot is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HubSpot1st
  2. Zoho CRM2nd
  3. Pipedrive3rd
  4. Salesforce4th
  5. Freshsales5th
  6. Microsoft Dynamics 3656th
  7. Capsule CRM7th
  8. Insightly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HubSpot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Salesforce5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho CRM5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pipedrive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freshsales3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Dynamics 3651 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Capsule CRM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insightly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about CRM platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which CRM platforms compete with HubSpot?

HubSpot against CRM platforms in New Zealand, by month

Share of searches by month for HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Zoho CRM. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotSalesforcePipedriveMicrosoft Dynamics 365Zoho CRMCapsule CRMInsightlyFreshsales
Oct 202535.4%32.8%14.4%9.2%6.3%0.67%0.77%0.48%
Nov 202537.2%33.2%12.7%9.3%5.1%1.1%1%0.41%
Dec 202537.1%31.8%12.5%9.6%6.7%1.1%0.75%0.45%
Jan 202641.8%29.5%11.6%9.3%5.7%0.96%0.68%0.45%
Feb 202635.1%34.9%11.9%10%6.2%0.86%0.57%0.52%
Mar 202638.8%31.7%11%9.8%6.9%0.9%0.47%0.47%
Apr 202642%27.7%11.9%9.2%7.6%0.99%0.38%0.28%
May 202638.4%33.5%10.5%9.4%6.7%0.91%0.33%0.33%
Jun 202643%31.2%9.6%8.6%6.2%0.8%0.38%0.23%
Jul 202637.7%33.3%10.3%10.3%6.5%1.1%0.4%0.4%
Aug 202639.9%30.1%11.2%9.8%7.2%0.95%0.41%0.36%
Sep 202641.9%28%11.7%9.3%7.5%0.98%0.37%0.23%

  1. 1.HubSpot

    41.9%

    Held 1st. 9K estimated branded searches, +1.1% vs prior month. Share +2 points.

  2. 2.Salesforce

    28%

    Held 2nd. 6K estimated branded searches, -10.6% vs prior month. Share -2.2 points.

  3. 3.Pipedrive

    11.7%

    Held 3rd. 2.5K estimated branded searches, +0.8% vs prior month. Share +0.5 points.

  4. 4.Microsoft Dynamics 365

    9.3%

    Held 4th. 2K estimated branded searches, -8.7% vs prior month. Share -0.5 points.

  5. 5.Zoho CRM

    7.5%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Capsule CRM

    0.98%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Insightly

    0.37%

    Held 7th. 80 estimated branded searches, -11.1% vs prior month. Share 0 points.

  8. 8.Freshsales

    0.23%

    Held 8th. 50 estimated branded searches, -37.5% vs prior month. Share -0.1 points.

Compare popularity between HubSpot and its closest rivals

Every comparison with HubSpot

19 comparisons

How has branded search demand for HubSpot changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot in New Zealand rose from 7.5K to 9K.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among CRM platforms in New Zealand increased from 35.4% to 41.9%.
  • Across the 12 months ending September 2026, HubSpot’s share of searches among CRM platforms in New Zealand peaked at 43% in June 2026 and was lowest at 35.1% in February 2026.

How did search popularity change for New Zealand CRM platforms in September 2026?

6 changes

  1. In September 2026, HubSpot gained share of searches among CRM platforms in New Zealand, from 39.9% to 41.9%.

  2. In September 2026, Pipedrive gained share of searches among CRM platforms in New Zealand, from 11.2% to 11.7%.

  3. In September 2026, Salesforce lost share of searches among CRM platforms in New Zealand, from 30.1% to 28%.

  4. In September 2026, Microsoft Dynamics 365 lost share of searches among CRM platforms in New Zealand, from 9.8% to 9.3%.

  5. Zoho CRM’s share of searches among CRM platforms in New Zealand has gained ground for 3 months in a row, from 6.2% to 7.5% in September 2026.

  6. Estimated monthly branded searches for Capsule CRM in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026.

How are HubSpot’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hubspot
  • hubspot academy
  • hubspot api
  • hubspot crm
  • hubspot marketing
  • hubspot marketing automation
  • hubspot marketing hub
  • hubspot software

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does HubSpot compete?

HubSpot is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Content marketing platforms2nd of 1035.9%Show ranking
CRM platforms1st of 841.9%Shown above
Marketing automation platforms6th of 80.23%Show ranking
Customer engagement platforms1st of 1072.1%Show ranking
Marketing attribution platforms5th of 90.2%Show ranking
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