Marketing attribution platforms in New Zealand:Which are most popular?
In September 2026, Google Analytics was the most searched marketing attribution platform in New Zealand, accounting for 86.9% of all searches among the nine platforms we track. When we checked with ChatGPT and Google AI Overviews, Google Analytics, HubSpot and Dreamdata showed up in every answer. Triple Whale was recommended most often, coming first in two out of four responses.
Google AnalyticsShare of searches 86.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
CometlyShare of searches 10.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
Triple WhaleShare of searches 1.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
NorthbeamShare of searches 0.51%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
HubSpotShare of searches 0.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
Follow marketing attribution platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top marketing attribution platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Google Analytics, HubSpot and Dreamdata appeared every time. Triple Whale was recommended most often, coming first in two out of four answers. Google Analytics was second, and Dreamdata was third. Rockerbox, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Triple Whale1st
- Google Analytics2nd
Dreamdata3rd- HubSpot4th
Ruler Analytics5th- Cometly6th
- Northbeam7th
Rockerbox–
Fospha–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about marketing attribution platforms
4 answers
Asked ChatGPT
“Which marketing attribution platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing attribution platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing attribution platform in New Zealand for ad spend tracking?”
Searched Google, AI Overview
“marketing attribution platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing attribution software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which marketing attribution platforms do people search for most?
This chart shows how often people search Google for each marketing attribution platform by name. Each line represents a brand's share of searches for all nine marketing attribution platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Google Analytics, Cometly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Analytics | Cometly | Triple Whale | Northbeam | HubSpot | Rockerbox | Dreamdata | Fospha | Ruler Analytics |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.8% | 9.1% | 1.8% | 0.31% | 0.42% | 0.31% | 0.1% | 0% | 0.1% |
| Nov 2025 | 88.1% | 9% | 1.4% | 0.51% | 0.21% | 0.31% | 0.21% | 0.1% | 0.1% |
| Dec 2025 | 87.1% | 9.1% | 2% | 0.62% | 0.15% | 0.62% | 0.15% | 0.15% | 0.15% |
| Jan 2026 | 87.3% | 9% | 2.1% | 0.62% | 0.25% | 0.37% | 0.12% | 0.12% | 0.12% |
| Feb 2026 | 85.5% | 10.8% | 2.4% | 0.49% | 0.24% | 0.24% | 0.12% | 0.12% | 0.12% |
| Mar 2026 | 88.5% | 8.5% | 2% | 0.34% | 0.17% | 0.17% | 0.09% | 0.09% | 0.09% |
| Apr 2026 | 88% | 9.1% | 1.7% | 0.42% | 0.1% | 0.42% | 0.1% | 0.1% | 0% |
| May 2026 | 86.6% | 10.1% | 1.9% | 0.51% | 0.3% | 0.3% | 0.1% | 0.1% | 0.1% |
| Jun 2026 | 87% | 10.2% | 1.7% | 0.3% | 0.2% | 0.3% | 0.1% | 0.1% | 0.1% |
| Jul 2026 | 86.8% | 10.1% | 1.7% | 0.51% | 0.3% | 0.3% | 0.1% | 0% | 0.1% |
| Aug 2026 | 86.7% | 10% | 1.9% | 0.4% | 0.2% | 0.4% | 0.2% | 0.1% | 0.1% |
| Sep 2026 | 86.9% | 10.2% | 1.8% | 0.51% | 0.2% | 0.2% | 0.1% | 0.1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.9% | 8.5K | -1.3% | +0.2 points | |
| 2, held 2nd | 10.2% | 1K | 0% | +0.2 points | |
| 3, held 3rd | 1.8% | 180 | -5.3% | -0.1 points | |
| 4, held 4th | 0.51% | 50 | +25% | +0.1 points | |
| 5, moved from 7th to 5th | 0.2% | 20 | 0% | 0 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 0.2% | 20 | -50% | -0.2 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 0.1% | 10 | -50% | -0.1 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.1% | 10 | 0% | 0 points | |
| 9, held 9th | 0% | 0 | -100% | -0.1 points |
86.9%
Held 1st. 8.5K estimated branded searches, -1.3% vs prior month. Share +0.2 points.
2.
Cometly10.2%
Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.8%
Held 3rd. 180 estimated branded searches, -5.3% vs prior month. Share -0.1 points.
0.51%
Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.
5.
HubSpot0.2%
Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
0.2%
Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.
0.1%
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.
8.
Fospha0.1%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0%
Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Which brand is most popular in search among marketing attribution platforms in New Zealand?
9 brands
In September 2026, Google Analytics was the most searched among marketing attribution platforms in New Zealand, with an estimated 8.5K branded searches, 86.9% of all searches for the nine we track. Cometly is in 2nd place, 76.7 percentage points behind at 10.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Google Analytics | 87.8% → 86.9% | 88.5%Mar 2026 | 85.5%Feb 2026 | 1st |
| Cometly | 9.1% → 10.2% | 10.8%Feb 2026 | 8.5%Mar 2026 | 2nd |
| Triple Whale | 1.8% | 2.4%Feb 2026 | 1.4%Nov 2025 | 3rd |
| Northbeam | 0.31% → 0.51% | 0.62%Jan 2026 | 0.3%Jun 2026 | 5th → 4th |
| HubSpot | 0.42% → 0.2% | 0.42%Oct 2025 | 0.1%Apr 2026 | 4th → 5th |
| Rockerbox | 0.31% → 0.2% | 0.62%Dec 2025 | 0.17%Mar 2026 | 6th |
| Dreamdata | 0.1% | 0.21%Nov 2025 | 0.09%Mar 2026 | 7th |
| Fospha | 0% → 0.1% | 0.15%Dec 2025 | 0%Oct 2025 | 9th → 8th |
| Ruler Analytics | 0.1% → 0% | 0.15%Dec 2025 | 0%Apr 2026 | 8th → 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing attribution platforms in New Zealand decreased from 87.8% to 86.9%.
- Across the 12 months ending September 2026, Cometly’s share of searches among marketing attribution platforms in New Zealand increased from 9.1% to 10.2%.
- Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing attribution platforms in New Zealand peaked at 88.5% in March 2026 and was lowest at 85.5% in February 2026.
- Across the 12 months ending September 2026, Cometly’s share of searches among marketing attribution platforms in New Zealand peaked at 10.8% in February 2026 and was lowest at 8.5% in March 2026.
- Across the 12 months ending September 2026, Triple Whale’s share of searches among marketing attribution platforms in New Zealand peaked at 2.4% in February 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Northbeam rose from 5th to 4th among marketing attribution platforms in New Zealand.
- Across the 12 months ending September 2026, HubSpot fell from 4th to 5th among marketing attribution platforms in New Zealand.
- Across the 12 months ending September 2026, Fospha rose from 9th to 8th among marketing attribution platforms in New Zealand.
- Across the 12 months ending September 2026, Ruler Analytics fell from 8th to 9th among marketing attribution platforms in New Zealand.
- Across the 12 months ending September 2026, Triple Whale, Rockerbox and Dreamdata held steady: their share of searches among marketing attribution platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand marketing attribution platforms in September 2026?
6 changes
In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand.
In September 2026, Dreamdata fell from 6th to 7th among marketing attribution platforms in New Zealand.
In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand.
Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.