How popular isGoogle Analytics?

In September 2026, people searched for Google Analytics by name about 8,620 times in New Zealand, about the same as the previous year. These searches made up 86.9% of all New Zealand marketing attribution platform searches, placing Google Analytics first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about marketing attribution platforms, Google Analytics appeared in all answers and was the second most recommended of the nine.

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Top marketing attribution platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Google Analytics appeared in all four answers. Google Analytics is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Google Analytics	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
HubSpot	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Dreamdata	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Triple Whale	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Ruler Analytics	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Cometly	Named in 0 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	1 of 4
Northbeam	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Rockerbox	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Fospha	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Google Analytics4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HubSpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dreamdata4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Triple Whale3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ruler Analytics3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Cometly1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Northbeam1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rockerbox0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fospha0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about marketing attribution platforms

4 answers

Asked ChatGPT
“Which marketing attribution platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing attribution platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing attribution platform in New Zealand for ad spend tracking?”
Searched Google, AI Overview
“marketing attribution platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“marketing attribution software”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marketing attribution platforms compete with Google Analytics?

Google Analytics against marketing attribution platforms in New Zealand, by month

Month	Google Analytics	Cometly	Triple Whale	Northbeam	HubSpot	Rockerbox	Dreamdata	Fospha	Ruler Analytics
Oct 2025	87.8%	9.1%	1.8%	0.31%	0.42%	0.31%	0.1%	0%	0.1%
Nov 2025	88.1%	9%	1.4%	0.51%	0.21%	0.31%	0.21%	0.1%	0.1%
Dec 2025	87.1%	9.1%	2%	0.62%	0.15%	0.62%	0.15%	0.15%	0.15%
Jan 2026	87.3%	9%	2.1%	0.62%	0.25%	0.37%	0.12%	0.12%	0.12%
Feb 2026	85.5%	10.8%	2.4%	0.49%	0.24%	0.24%	0.12%	0.12%	0.12%
Mar 2026	88.5%	8.5%	2%	0.34%	0.17%	0.17%	0.09%	0.09%	0.09%
Apr 2026	88%	9.1%	1.7%	0.42%	0.1%	0.42%	0.1%	0.1%	0%
May 2026	86.6%	10.1%	1.9%	0.51%	0.3%	0.3%	0.1%	0.1%	0.1%
Jun 2026	87%	10.2%	1.7%	0.3%	0.2%	0.3%	0.1%	0.1%	0.1%
Jul 2026	86.8%	10.1%	1.7%	0.51%	0.3%	0.3%	0.1%	0%	0.1%
Aug 2026	86.7%	10%	1.9%	0.4%	0.2%	0.4%	0.2%	0.1%	0.1%
Sep 2026	86.9%	10.2%	1.8%	0.51%	0.2%	0.2%	0.1%	0.1%	0%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Analytics Google	86.9%	8.5K	-1.3%	+0.2 points
2, held 2nd	Cometly	10.2%	1K	0%	+0.2 points
3, held 3rd	Triple Whale	1.8%	180	-5.3%	-0.1 points
4, held 4th	Northbeam	0.51%	50	+25%	+0.1 points
5, moved from 7th to 5th	HubSpot	0.2%	20	0%	0 pointsmoved from 7th to 5th
6, moved from 5th to 6th	Rockerbox	0.2%	20	-50%	-0.2 pointsmoved from 5th to 6th
7, moved from 6th to 7th	Dreamdata	0.1%	10	-50%	-0.1 pointsmoved from 6th to 7th
8, held 8th	Fospha	0.1%	10	0%	0 points
9, held 9th	Ruler Analytics	0%	0	-100%	-0.1 points

1.Google Analytics
86.9%
Held 1st. 8.5K estimated branded searches, -1.3% vs prior month. Share +0.2 points.
2.Cometly
10.2%
Held 2nd. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.Triple Whale
1.8%
Held 3rd. 180 estimated branded searches, -5.3% vs prior month. Share -0.1 points.
4.Northbeam
0.51%
Held 4th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.
5.HubSpot
0.2%
Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
6.Rockerbox
0.2%
Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.
7.Dreamdata
0.1%
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.
8.Fospha
0.1%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
9.Ruler Analytics
0%
Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Google Analytics and its closest rivals

Every comparison with Google Analytics

7 comparisons

How has branded search demand for Google Analytics changed in New Zealand over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Analytics in New Zealand held steady at 8.6K.
Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing attribution platforms in New Zealand decreased from 87.8% to 86.9%.
Across the 12 months ending September 2026, Google Analytics’ share of searches among marketing attribution platforms in New Zealand peaked at 88.5% in March 2026 and was lowest at 85.5% in February 2026.

How did search popularity change for New Zealand marketing attribution platforms in September 2026?

6 changes

In September 2026, HubSpot rose from 7th to 5th among marketing attribution platforms in New Zealand.
In September 2026, Dreamdata fell from 6th to 7th among marketing attribution platforms in New Zealand.
In September 2026, Rockerbox fell from 5th to 6th among marketing attribution platforms in New Zealand.
Estimated monthly branded searches for Northbeam in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
Estimated monthly branded searches for Cometly in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Ruler Analytics in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Google Analytics’ branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Google Analytics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.