How popular isGoogle Workspace in search?

In August 2026, there were an estimated 10.7K branded searches for Google Workspace in New Zealand which is up 36.4% over the last 11 months. Google Workspace holds 12.4% estimated Share of Search among New Zealand office suites and is ranked 2nd of 4 competitors for search popularity.

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Which office suites compete with Google Workspace?

Google Workspace against office suites in New Zealand, by month

Month	Microsoft 365	Google Workspace	LibreOffice	Zoho Workplace
Oct 2025	89%	7.3%	3.6%	0.07%
Nov 2025	88.5%	7.9%	3.5%	0.05%
Dec 2025	83.6%	11.5%	4.8%	0.07%
Jan 2026	82.5%	12.6%	4.8%	0.09%
Feb 2026	81.2%	15.4%	3.3%	0.09%
Mar 2026	88.5%	7.9%	3.5%	0.09%
Apr 2026	84.4%	11.1%	4.4%	0.1%
May 2026	84%	11.7%	4.2%	0.12%
Jun 2026	82.5%	12.7%	4.7%	0.08%
Jul 2026	81.1%	14.1%	4.7%	0.11%
Aug 2026	81.5%	12.4%	6.1%	0.07%
Sep 2026	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Microsoft 365 Microsoft	81.5%	70.5K	-7.4%	+0.4 points
2, held 2nd	Google Workspace Google	12.4%	10.7K	-19%	-1.7 points
3, held 3rd	LibreOffice	6.1%	5.3K	+18.7%	+1.4 points
4, held 4th	Zoho Workplace Zoho	0.07%	60	-40%	0 points

1.Microsoft 365
81.5%
held 1st · 70.5K estimated branded searches · -7.4% vs prior month · +0.4 points
2.Google Workspace
12.4%
held 2nd · 10.7K estimated branded searches · -19% vs prior month · -1.7 points
3.LibreOffice
6.1%
held 3rd · 5.3K estimated branded searches · +18.7% vs prior month · +1.4 points
4.Zoho Workplace
0.07%
held 4th · 60 estimated branded searches · -40% vs prior month · 0 points

Compare search popularity between Google Workspace and its closest rivals

How has branded search demand for Google Workspace changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Workspace in New Zealand rose from 7.9K to 10.7K.
Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among office suites in New Zealand increased from 7.3% to 12.4%.
Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among office suites in New Zealand peaked at 15.4% in February 2026 and was lowest at 7.3% in October 2025.

How did search popularity change for New Zealand office suites in August 2026?

4 changes

In August 2026, LibreOffice gained estimated Share of Search among office suites in New Zealand, from 4.7% to 6.1%.
In August 2026, Google Workspace lost estimated Share of Search among office suites in New Zealand, from 14.1% to 12.4%.
Estimated monthly branded searches for Microsoft 365 in New Zealand fell 26.1% over 11 measured months, from 95.4K to 70.5K in August 2026.
Estimated monthly branded searches for Zoho Workplace in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

How is Google Workspace measured?

Brandwave collects information about searches that people make online using Google Workspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms