Brandwave

How popular isMicrosoft 365?

In September 2026, people searched for Microsoft 365 by name about 32,200 times in New Zealand, a 25.5% decrease from the previous year. These searches made up 72.1% of all New Zealand office suite searches, placing Microsoft 365 first out of five suites. When we asked both ChatGPT and Google AI Overviews about office suites, Microsoft 365 appeared in four of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Microsoft 365 is the most searched of 5 competitors and the most recommended in AI answers.

  1. Microsoft 365Share of searches 72.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Google WorkspaceShare of searches 17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LibreOfficeShare of searches 9.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. WPS OfficeShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Zoho WorkplaceShare of searches 0.11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top office suites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft 365 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft 365 is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft 3651st
  2. Google Workspace2nd
  3. LibreOffice3rd
  4. WPS Office4th
  5. Zoho Workplace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft 3654 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Workspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LibreOffice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WPS Office2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoho Workplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about office suites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which office suites compete with Microsoft 365?

Microsoft 365 against office suites in New Zealand, by month

Share of searches by month for Microsoft 365, Google Workspace, LibreOffice. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft 365Google WorkspaceLibreOfficeWPS OfficeZoho Workplace
Oct 202579%12.6%6.9%1.3%0.13%
Nov 202579.5%12.7%6.3%1.4%0.08%
Dec 202572%17.5%8.5%1.9%0.1%
Jan 202674.8%16.5%7.4%1.2%0.13%
Feb 202670.1%23.5%5.4%0.88%0.13%
Mar 202680.9%11.7%6.3%1%0.15%
Apr 202677.1%14.7%6.8%1.3%0.15%
May 202677.5%14.6%6.7%1.1%0.18%
Jun 202674.9%16.3%7.7%1%0.12%
Jul 202676.3%15%7.6%1%0.14%
Aug 202673.9%14.9%9.7%1.3%0.09%
Sep 202672.1%17%9.5%1.3%0.11%

  1. 1.Microsoft 365

    72.1%

    Held 1st. 32.2K estimated branded searches, -18.8% vs prior month. Share -1.8 points.

  2. 2.Google Workspace

    17%

    Held 2nd. 7.6K estimated branded searches, -5.6% vs prior month. Share +2 points.

  3. 3.LibreOffice

    9.5%

    Held 3rd. 4.2K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  4. 4.WPS Office

    1.3%

    Held 4th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

  5. 5.Zoho Workplace

    0.11%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft 365 and its closest rivals

Every comparison with Microsoft 365

4 comparisons

How has branded search demand for Microsoft 365 changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft 365 in New Zealand fell from 43.2K to 32.2K.
  • Across the 12 months ending September 2026, Microsoft 365’s share of searches among office suites in New Zealand decreased from 79% to 72.1%.
  • Across the 12 months ending September 2026, Microsoft 365’s share of searches among office suites in New Zealand peaked at 80.9% in March 2026 and was lowest at 70.1% in February 2026.

How did search popularity change for New Zealand office suites in September 2026?

5 changes

  1. In September 2026, Google Workspace gained share of searches among office suites in New Zealand, from 14.9% to 17%.

  2. In September 2026, Microsoft 365 lost share of searches among office suites in New Zealand, from 73.9% to 72.1%.

  3. Estimated monthly branded searches for LibreOffice in New Zealand rose 11.6% over 12 measured months, from 3.8K to 4.2K in September 2026.

  4. Estimated monthly branded searches for Zoho Workplace in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

  5. Estimated monthly branded searches for WPS Office in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Microsoft 365’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Microsoft 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft 365
  • microsoft 365 business
  • microsoft 365 email
  • microsoft 365 office
  • microsoft 365 personal
  • microsoft 365 subscriptions
  • microsoft 365 suite
  • microsoft office
  • microsoft office suite
  • microsoft365
  • microsoft365 email
  • microsoft365 office

How the Brand Demand Index is measured

Who owns Microsoft 365?

Microsoft 365 is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure Data Factory, Azure Pipelines, Azure Test Plans, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Sales Navigator, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender for Business, Microsoft Defender for Endpoint, Microsoft Defender Vulnerability Management, Microsoft Dynamics 365, Microsoft Edge, Microsoft Entra, Microsoft Entra External ID, Microsoft Entra ID, Microsoft Entra Private Access, Microsoft Forms, Microsoft Places, Microsoft Planner, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand.

Do you work for Microsoft 365? To request corrections or removal please contact us via our support page and we will be happy to assist.

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