How popular isMinecraft in search?

In August 2026, there were an estimated 138K branded searches for Minecraft in New Zealand which is up 19.7% over the last 11 months. Minecraft holds 32% estimated Share of Search among New Zealand online game platforms and is ranked 2nd of 6 competitors for search popularity.

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Which online game platforms compete with Minecraft?

Minecraft against online game platforms in New Zealand, by month

Month	Roblox	Minecraft	Epic Games	Xbox Game Pass	Steam	EA
Oct 2025	63.2%	22.1%	7.3%	4.7%	1.2%	1.4%
Nov 2025	58.4%	26.6%	9.8%	2.6%	1.5%	0.97%
Dec 2025	53.8%	22.4%	18.5%	2.4%	2%	0.94%
Jan 2026	64.4%	19%	11.3%	2.4%	1.9%	1.1%
Feb 2026	61.8%	25.2%	8.7%	1.9%	1.7%	0.67%
Mar 2026	54.9%	31.6%	9.2%	2%	1.7%	0.65%
Apr 2026	61.8%	24.7%	7.9%	3.1%	1.8%	0.74%
May 2026	51.2%	30.4%	10.7%	5.1%	1.9%	0.7%
Jun 2026	49.1%	33.5%	11.1%	2.4%	3.4%	0.63%
Jul 2026	53.9%	26.3%	11.7%	2.5%	4.8%	0.73%
Aug 2026	53.3%	32%	9.9%	2.1%	2%	0.63%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Roblox	53.3%	230K	-1.2%	-0.6 points
2, held 2nd	Minecraft Microsoft	32%	138K	+21.4%	+5.6 points
3, held 3rd	Epic Games	9.9%	42.7K	-15.4%	-1.8 points
4, moved from 5th to 4th	Xbox Game Pass Microsoft	2.1%	9.3K	-15%	-0.4 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Steam	2%	8.8K	-57.5%	-2.8 pointsmoved from 4th to 5th
6, held 6th	EA	0.63%	2.7K	-12.8%	-0.1 points

1.Roblox
53.3%
held 1st · 230K estimated branded searches · -1.2% vs prior month · -0.6 points
2.Minecraft
32%
held 2nd · 138K estimated branded searches · +21.4% vs prior month · +5.6 points
3.Epic Games
9.9%
held 3rd · 42.7K estimated branded searches · -15.4% vs prior month · -1.8 points
4.Xbox Game Pass
2.1%
moved from 5th to 4th · 9.3K estimated branded searches · -15% vs prior month · -0.4 points
5.Steam
2%
moved from 4th to 5th · 8.8K estimated branded searches · -57.5% vs prior month · -2.8 points
6.EA
0.63%
held 6th · 2.7K estimated branded searches · -12.8% vs prior month · -0.1 points

Compare search popularity between Minecraft and its closest rivals

How has branded search demand for Minecraft changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Minecraft in New Zealand rose from 115K to 138K.
Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand increased from 22.1% to 32%.
Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand peaked at 33.5% in June 2026 and was lowest at 19% in January 2026.

How did search popularity change for New Zealand online game platforms in August 2026?

6 changes

In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%.
In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%.
In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%.
In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%.
In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand.
Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026.

How is Minecraft measured?

Brandwave collects information about searches that people make online using Minecraft’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms