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Online game platforms in New Zealand:Which brands are most popular in search?

In August 2026, Roblox was the most searched among online game platforms in New Zealand, with an estimated 230K branded searches and 53.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Roblox53.3%
  2. Minecraft32%
  3. Epic Games9.9%
  4. Xbox Game Pass2.1%
  5. Steam2%
  6. EA0.63%

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Share of SearchLeaderboard

Compare the online game platforms and stores New Zealand players use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online game platforms in New Zealand, by month

Share of Search by month for Roblox, Minecraft, Epic Games, Xbox Game Pass, Steam. The figures are in the table below the chart.

View monthly share of search table
MonthRobloxMinecraftEpic GamesXbox Game PassSteamEA
Oct 202563.2%22.1%7.3%4.7%1.2%1.4%
Nov 202558.4%26.6%9.8%2.6%1.5%0.97%
Dec 202553.8%22.4%18.5%2.4%2%0.94%
Jan 202664.4%19%11.3%2.4%1.9%1.1%
Feb 202661.8%25.2%8.7%1.9%1.7%0.67%
Mar 202654.9%31.6%9.2%2%1.7%0.65%
Apr 202661.8%24.7%7.9%3.1%1.8%0.74%
May 202651.2%30.4%10.7%5.1%1.9%0.7%
Jun 202649.1%33.5%11.1%2.4%3.4%0.63%
Jul 202653.9%26.3%11.7%2.5%4.8%0.73%
Aug 202653.3%32%9.9%2.1%2%0.63%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Roblox

    53.3%

    held 1st · 230K estimated branded searches · -1.2% vs prior month · -0.6 points

  2. 2.Minecraft

    32%

    held 2nd · 138K estimated branded searches · +21.4% vs prior month · +5.6 points

  3. 3.Epic Games

    9.9%

    held 3rd · 42.7K estimated branded searches · -15.4% vs prior month · -1.8 points

  4. 4.Xbox Game Pass

    2.1%

    moved from 5th to 4th · 9.3K estimated branded searches · -15% vs prior month · -0.4 points

  5. 5.Steam

    2%

    moved from 4th to 5th · 8.8K estimated branded searches · -57.5% vs prior month · -2.8 points

  6. 6.EA

    0.63%

    held 6th · 2.7K estimated branded searches · -12.8% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among online game platforms in New Zealand?

In August 2026, Roblox was the most searched among online game platforms in New Zealand, with an estimated 230K branded searches and 53.3% estimated Share of Search within this set. Minecraft is in 2nd place, 21.3 percentage points behind at 32% Share of Search.

New Zealand online game platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Roblox63.2% → 53.3%64.4%Jan 202649.1%Jun 20261st
Minecraft22.1% → 32%33.5%Jun 202619%Jan 20262nd
Epic Games7.3% → 9.9%18.5%Dec 20257.3%Oct 20253rd
Xbox Game Pass4.7% → 2.1%5.1%May 20261.9%Feb 20264th
Steam1.2% → 2%4.8%Jul 20261.2%Oct 20256th → 5th
EA1.4% → 0.63%1.4%Oct 20250.63%Jun 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand decreased from 63.2% to 53.3%.
  • Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand increased from 22.1% to 32%.
  • Across the 11 months ending August 2026, Epic Games’ estimated Share of Search among online game platforms in New Zealand increased from 7.3% to 9.9%.
  • Across the 11 months ending August 2026, Xbox Game Pass’ estimated Share of Search among online game platforms in New Zealand decreased from 4.7% to 2.1%.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand increased from 1.2% to 2%.
  • Across the 11 months ending August 2026, EA’s estimated Share of Search among online game platforms in New Zealand decreased from 1.4% to 0.63%.
  • Across the 11 months ending August 2026, Roblox’s estimated Share of Search among online game platforms in New Zealand peaked at 64.4% in January 2026 and was lowest at 49.1% in June 2026.
  • Across the 11 months ending August 2026, Minecraft’s estimated Share of Search among online game platforms in New Zealand peaked at 33.5% in June 2026 and was lowest at 19% in January 2026.
  • Across the 11 months ending August 2026, Epic Games’ estimated Share of Search among online game platforms in New Zealand peaked at 18.5% in December 2025 and was lowest at 7.3% in October 2025.
  • Across the 11 months ending August 2026, Xbox Game Pass’ estimated Share of Search among online game platforms in New Zealand peaked at 5.1% in May 2026 and was lowest at 1.9% in February 2026.
  • Across the 11 months ending August 2026, Steam’s estimated Share of Search among online game platforms in New Zealand peaked at 4.8% in July 2026 and was lowest at 1.2% in October 2025.
  • Across the 11 months ending August 2026, Steam rose from 6th to 5th among online game platforms in New Zealand.
  • Across the 11 months ending August 2026, EA fell from 5th to 6th among online game platforms in New Zealand.

How did search popularity change for New Zealand online game platforms in August 2026?

  1. In August 2026, Minecraft gained estimated Share of Search among online game platforms in New Zealand, from 26.3% to 32%.

  2. In August 2026, Steam lost estimated Share of Search among online game platforms in New Zealand, from 4.8% to 2%.

  3. In August 2026, Epic Games lost estimated Share of Search among online game platforms in New Zealand, from 11.7% to 9.9%.

  4. In August 2026, Roblox lost estimated Share of Search among online game platforms in New Zealand, from 53.9% to 53.3%.

  5. In August 2026, Xbox Game Pass rose from 5th to 4th among online game platforms in New Zealand.

  6. Estimated monthly branded searches for EA in New Zealand fell 62.9% over 11 measured months, from 7.3K to 2.7K in August 2026.

How the Brand Demand Index is measured

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