How popular isMicrosoft Copilot in search?

In August 2026, there were an estimated 153K branded searches for Microsoft Copilot in New Zealand which held steady over the last 11 months. Microsoft Copilot holds 2.8% estimated Share of Search among New Zealand AI chatbots and is ranked 3rd of 5 competitors for search popularity.

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Which AI chatbots compete with Microsoft Copilot?

Microsoft Copilot against AI chatbots in New Zealand, by month

Month	ChatGPT	Google Gemini	Microsoft Copilot	Claude	Perplexity
Oct 2025	90.1%	4.6%	3.3%	0.62%	1.3%
Nov 2025	92.4%	3.1%	2.8%	0.52%	1.1%
Dec 2025	92.7%	3.6%	2.4%	0.46%	0.86%
Jan 2026	93.1%	3.2%	2.4%	0.57%	0.74%
Feb 2026	92%	3.3%	2.8%	0.97%	0.92%
Mar 2026	90%	3.5%	3.3%	2.1%	1.1%
Apr 2026	89.7%	3.5%	3.3%	2.5%	0.9%
May 2026	89.9%	3.5%	3.3%	2.5%	0.76%
Jun 2026	89%	4.5%	3.5%	2.5%	0.62%
Jul 2026	90.4%	4%	3%	2.1%	0.56%
Aug 2026	90.6%	4.1%	2.8%	2.1%	0.52%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	ChatGPT OpenAI	90.6%	4.9M	+22.4%	+0.2 points
2, held 2nd	Google Gemini Google	4.1%	221K	+24.8%	+0.1 points
3, held 3rd	Microsoft Copilot Microsoft	2.8%	153K	+13%	-0.2 points
4, held 4th	Claude	2.1%	112K	+20.8%	0 points
5, held 5th	Perplexity	0.52%	28.1K	+13.3%	0 points

1.ChatGPT
90.6%
held 1st · 4.9M estimated branded searches · +22.4% vs prior month · +0.2 points
2.Google Gemini
4.1%
held 2nd · 221K estimated branded searches · +24.8% vs prior month · +0.1 points
3.Microsoft Copilot
2.8%
held 3rd · 153K estimated branded searches · +13% vs prior month · -0.2 points
4.Claude
2.1%
held 4th · 112K estimated branded searches · +20.8% vs prior month · 0 points
5.Perplexity
0.52%
held 5th · 28.1K estimated branded searches · +13.3% vs prior month · 0 points

Compare search popularity between Microsoft Copilot and its closest rivals

How has branded search demand for Microsoft Copilot changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Copilot in New Zealand held steady, from 150K to 153K.
Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand decreased from 3.3% to 2.8%.
Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in January 2026.

How did search popularity change for New Zealand AI chatbots in August 2026?

3 changes

Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.
Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.
Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

How is Microsoft Copilot measured?

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms