ChatGPT vs Microsoft Copilot:Which is more popular by branded search in New Zealand?
In August 2026, ChatGPT had more branded searches than Microsoft Copilot among AI chatbots in New Zealand. ChatGPT was estimated to have 4.9M branded searches compared to Microsoft Copilot’s 153K, and held a 90.6% Share of Search versus Microsoft Copilot’s 2.8%.
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Which is more popular in search, ChatGPT or Microsoft Copilot?
Compare the AI chatbots and assistants New Zealanders use for work and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ChatGPT, Microsoft Copilot. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Microsoft Copilot | Claude | Perplexity |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 4.6% | 3.3% | 0.62% | 1.3% |
| Nov 2025 | 92.4% | 3.1% | 2.8% | 0.52% | 1.1% |
| Dec 2025 | 92.7% | 3.6% | 2.4% | 0.46% | 0.86% |
| Jan 2026 | 93.1% | 3.2% | 2.4% | 0.57% | 0.74% |
| Feb 2026 | 92% | 3.3% | 2.8% | 0.97% | 0.92% |
| Mar 2026 | 90% | 3.5% | 3.3% | 2.1% | 1.1% |
| Apr 2026 | 89.7% | 3.5% | 3.3% | 2.5% | 0.9% |
| May 2026 | 89.9% | 3.5% | 3.3% | 2.5% | 0.76% |
| Jun 2026 | 89% | 4.5% | 3.5% | 2.5% | 0.62% |
| Jul 2026 | 90.4% | 4% | 3% | 2.1% | 0.56% |
| Aug 2026 | 90.6% | 4.1% | 2.8% | 2.1% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the ChatGPT and Microsoft Copilot comparison changed over the last 12 months?
3 findings
- ChatGPT was ahead of Microsoft Copilot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chatbots in New Zealand moved from 90.1% to 90.6%, and its estimated monthly branded searches moved from 4M to 4.9M.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 150K to 153K.
How did search popularity change for New Zealand AI chatbots in August 2026?
1 change
Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ChatGPT’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ChatGPT
27 branded search terms
- ai chat gpt
- ai chatgpt
- chat gpt
- chat gpt app
- chat gpt artificial intelligence
- chat gpt com
- chat gpt free
- chat gpt free online
- chat gpt online
- chat gpt website
- chatgpt
- chatgpt 5
- chatgpt ai
- chatgpt ai chat
- chatgpt app
- chatgpt chat
- chatgpt chatbot
- chatgpt com
- chatgpt near me
- chatgpt new zealand
- chatgpt nz
- chatgpt online
- chatgpt openai
- chatgpt website
- free chat gpt
- free chatgpt
- online chatgpt
Microsoft Copilot
10 branded search terms
- copilot
- copilot microsoft
- copilot microsoft com
- microsoft copilot ai
- microsoft copilot app
- microsoft copilot chat
- microsoft copilot nz
- microsoft copilot online
- microsoftcopilot
- ms copilot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.