Brandwave

How popular isChatGPT in search?

In August 2026, there were an estimated 4.9M branded searches for ChatGPT in New Zealand which is up 22.4% over the last 11 months. ChatGPT holds 90.6% estimated Share of Search among New Zealand AI chatbots and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. ChatGPT90.6%
  2. Google Gemini4.1%
  3. Microsoft Copilot2.8%
  4. Claude2.1%
  5. Perplexity0.52%
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Which AI chatbots compete with ChatGPT?

ChatGPT against AI chatbots in New Zealand, by month

Share of Search by month for ChatGPT, Google Gemini, Microsoft Copilot, Claude. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiMicrosoft CopilotClaudePerplexity
Oct 202590.1%4.6%3.3%0.62%1.3%
Nov 202592.4%3.1%2.8%0.52%1.1%
Dec 202592.7%3.6%2.4%0.46%0.86%
Jan 202693.1%3.2%2.4%0.57%0.74%
Feb 202692%3.3%2.8%0.97%0.92%
Mar 202690%3.5%3.3%2.1%1.1%
Apr 202689.7%3.5%3.3%2.5%0.9%
May 202689.9%3.5%3.3%2.5%0.76%
Jun 202689%4.5%3.5%2.5%0.62%
Jul 202690.4%4%3%2.1%0.56%
Aug 202690.6%4.1%2.8%2.1%0.52%
Sep 2026—————

  1. 1.ChatGPT

    90.6%

    held 1st · 4.9M estimated branded searches · +22.4% vs prior month · +0.2 points

  2. 2.Google Gemini

    4.1%

    held 2nd · 221K estimated branded searches · +24.8% vs prior month · +0.1 points

  3. 3.Microsoft Copilot

    2.8%

    held 3rd · 153K estimated branded searches · +13% vs prior month · -0.2 points

  4. 4.Claude

    2.1%

    held 4th · 112K estimated branded searches · +20.8% vs prior month · 0 points

  5. 5.Perplexity

    0.52%

    held 5th · 28.1K estimated branded searches · +13.3% vs prior month · 0 points

Compare search popularity between ChatGPT and its closest rivals

How has branded search demand for ChatGPT changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ChatGPT in New Zealand rose from 4M to 4.9M.
  • Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chatbots in New Zealand peaked at 93.1% in January 2026 and was lowest at 89% in June 2026.

How did search popularity change for New Zealand AI chatbots in August 2026?

  1. Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.

  2. Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.

  3. Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

How is ChatGPT measured?

Brandwave collects information about searches that people make online using ChatGPT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • ai chat gpt
  • ai chatgpt
  • chat gpt
  • chat gpt app
  • chat gpt artificial intelligence
  • chat gpt com
  • chat gpt free
  • chat gpt free online
  • chat gpt online
  • chat gpt website
  • chatgpt
  • chatgpt 5
  • chatgpt ai
  • chatgpt ai chat
  • chatgpt app
  • chatgpt chat
  • chatgpt chatbot
  • chatgpt com
  • chatgpt near me
  • chatgpt new zealand
  • chatgpt nz
  • chatgpt online
  • chatgpt openai
  • chatgpt website
  • free chat gpt
  • free chatgpt
  • online chatgpt

How the Brand Demand Index is measured

Who owns ChatGPT?

ChatGPT is owned by OpenAI. Brandwave also tracks Sora, owned by the same company, in New Zealand.

Do you work for ChatGPT? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is ChatGPT your brand?

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