Brandwave

AI chatbots in New Zealand:Which brands are most popular in search?

In August 2026, ChatGPT was the most searched among AI chatbots in New Zealand, with an estimated 4.9M branded searches and 90.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. ChatGPT90.6%
  2. Google Gemini4.1%
  3. Microsoft Copilot2.8%
  4. Claude2.1%
  5. Perplexity0.52%

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Share of SearchLeaderboard

Compare the AI chatbots and assistants New Zealanders use for work and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI chatbots in New Zealand, by month

Share of Search by month for ChatGPT, Google Gemini, Microsoft Copilot, Claude. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiMicrosoft CopilotClaudePerplexity
Oct 202590.1%4.6%3.3%0.62%1.3%
Nov 202592.4%3.1%2.8%0.52%1.1%
Dec 202592.7%3.6%2.4%0.46%0.86%
Jan 202693.1%3.2%2.4%0.57%0.74%
Feb 202692%3.3%2.8%0.97%0.92%
Mar 202690%3.5%3.3%2.1%1.1%
Apr 202689.7%3.5%3.3%2.5%0.9%
May 202689.9%3.5%3.3%2.5%0.76%
Jun 202689%4.5%3.5%2.5%0.62%
Jul 202690.4%4%3%2.1%0.56%
Aug 202690.6%4.1%2.8%2.1%0.52%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ChatGPT

    90.6%

    held 1st · 4.9M estimated branded searches · +22.4% vs prior month · +0.2 points

  2. 2.Google Gemini

    4.1%

    held 2nd · 221K estimated branded searches · +24.8% vs prior month · +0.1 points

  3. 3.Microsoft Copilot

    2.8%

    held 3rd · 153K estimated branded searches · +13% vs prior month · -0.2 points

  4. 4.Claude

    2.1%

    held 4th · 112K estimated branded searches · +20.8% vs prior month · 0 points

  5. 5.Perplexity

    0.52%

    held 5th · 28.1K estimated branded searches · +13.3% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among AI chatbots in New Zealand?

In August 2026, ChatGPT was the most searched among AI chatbots in New Zealand, with an estimated 4.9M branded searches and 90.6% estimated Share of Search within this set. Google Gemini is in 2nd place, 86.5 percentage points behind at 4.1% Share of Search.

New Zealand AI chatbots, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ChatGPT90.1% → 90.6%93.1%Jan 202689%Jun 20261st
Google Gemini4.6% → 4.1%4.6%Oct 20253.1%Nov 20252nd
Microsoft Copilot3.3% → 2.8%3.5%Jun 20262.4%Jan 20263rd
Claude0.62% → 2.1%2.5%Apr 20260.46%Dec 20255th → 4th
Perplexity1.3% → 0.52%1.3%Oct 20250.52%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chatbots in New Zealand decreased from 4.6% to 4.1%.
  • Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand decreased from 3.3% to 2.8%.
  • Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand increased from 0.62% to 2.1%.
  • Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chatbots in New Zealand decreased from 1.3% to 0.52%.
  • Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chatbots in New Zealand peaked at 93.1% in January 2026 and was lowest at 89% in June 2026.
  • Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chatbots in New Zealand peaked at 4.6% in October 2025 and was lowest at 3.1% in November 2025.
  • Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in January 2026.
  • Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand peaked at 2.5% in April 2026 and was lowest at 0.46% in December 2025.
  • Across the 11 months ending August 2026, Claude rose from 5th to 4th among AI chatbots in New Zealand.
  • Across the 11 months ending August 2026, Perplexity fell from 4th to 5th among AI chatbots in New Zealand.
  • Across the 11 months ending August 2026, ChatGPT held steady: its estimated Share of Search among AI chatbots in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand AI chatbots in August 2026?

  1. Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.

  2. Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.

  3. Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

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