Claude vs Microsoft Copilot:Which is more popular by branded search in New Zealand?
In August 2026, Microsoft Copilot had more branded searches than Claude among AI chatbots in New Zealand. Microsoft Copilot was estimated to have 153K branded searches compared to Claude’s 112K, and held a 2.8% Share of Search versus Claude’s 2.1%.
Follow Claude vs Microsoft Copilot and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Claude or Microsoft Copilot?
Compare the AI chatbots and assistants New Zealanders use for work and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Copilot, Claude. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Microsoft Copilot | Claude | Perplexity |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 4.6% | 3.3% | 0.62% | 1.3% |
| Nov 2025 | 92.4% | 3.1% | 2.8% | 0.52% | 1.1% |
| Dec 2025 | 92.7% | 3.6% | 2.4% | 0.46% | 0.86% |
| Jan 2026 | 93.1% | 3.2% | 2.4% | 0.57% | 0.74% |
| Feb 2026 | 92% | 3.3% | 2.8% | 0.97% | 0.92% |
| Mar 2026 | 90% | 3.5% | 3.3% | 2.1% | 1.1% |
| Apr 2026 | 89.7% | 3.5% | 3.3% | 2.5% | 0.9% |
| May 2026 | 89.9% | 3.5% | 3.3% | 2.5% | 0.76% |
| Jun 2026 | 89% | 4.5% | 3.5% | 2.5% | 0.62% |
| Jul 2026 | 90.4% | 4% | 3% | 2.1% | 0.56% |
| Aug 2026 | 90.6% | 4.1% | 2.8% | 2.1% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the Claude and Microsoft Copilot comparison changed over the last 12 months?
3 findings
- Microsoft Copilot was ahead of Claude in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand moved from 0.62% to 2.1%, and its estimated monthly branded searches moved from 27.8K to 112K.
- Across the 11 months ending August 2026, Microsoft Copilot’s estimated Share of Search among AI chatbots in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 150K to 153K.
How did search popularity change for New Zealand AI chatbots in August 2026?
1 change
Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Claude’s and Microsoft Copilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claude
6 branded search terms
- ai claude
- anthropic claude
- claude ai
- claude anthropic
- claude app
- claude chat
Microsoft Copilot
10 branded search terms
- copilot
- copilot microsoft
- copilot microsoft com
- microsoft copilot ai
- microsoft copilot app
- microsoft copilot chat
- microsoft copilot nz
- microsoft copilot online
- microsoftcopilot
- ms copilot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.