Brandwave

How popular isClaude in search?

In August 2026, there were an estimated 112K branded searches for Claude in New Zealand which is up 304% over the last 11 months. Claude holds 2.1% estimated Share of Search among New Zealand AI chatbots and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. ChatGPT90.6%
  2. Google Gemini4.1%
  3. Microsoft Copilot2.8%
  4. Claude2.1%
  5. Perplexity0.52%
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Which AI chatbots compete with Claude?

Claude against AI chatbots in New Zealand, by month

Share of Search by month for ChatGPT, Google Gemini, Microsoft Copilot, Claude. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiMicrosoft CopilotClaudePerplexity
Oct 202590.1%4.6%3.3%0.62%1.3%
Nov 202592.4%3.1%2.8%0.52%1.1%
Dec 202592.7%3.6%2.4%0.46%0.86%
Jan 202693.1%3.2%2.4%0.57%0.74%
Feb 202692%3.3%2.8%0.97%0.92%
Mar 202690%3.5%3.3%2.1%1.1%
Apr 202689.7%3.5%3.3%2.5%0.9%
May 202689.9%3.5%3.3%2.5%0.76%
Jun 202689%4.5%3.5%2.5%0.62%
Jul 202690.4%4%3%2.1%0.56%
Aug 202690.6%4.1%2.8%2.1%0.52%
Sep 2026—————

  1. 1.ChatGPT

    90.6%

    held 1st · 4.9M estimated branded searches · +22.4% vs prior month · +0.2 points

  2. 2.Google Gemini

    4.1%

    held 2nd · 221K estimated branded searches · +24.8% vs prior month · +0.1 points

  3. 3.Microsoft Copilot

    2.8%

    held 3rd · 153K estimated branded searches · +13% vs prior month · -0.2 points

  4. 4.Claude

    2.1%

    held 4th · 112K estimated branded searches · +20.8% vs prior month · 0 points

  5. 5.Perplexity

    0.52%

    held 5th · 28.1K estimated branded searches · +13.3% vs prior month · 0 points

Compare search popularity between Claude and its closest rivals

How has branded search demand for Claude changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Claude in New Zealand rose from 27.8K to 112K.
  • Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand increased from 0.62% to 2.1%.
  • Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand peaked at 2.5% in April 2026 and was lowest at 0.46% in December 2025.
  • Across the 11 months ending August 2026, Claude rose from 5th to 4th among AI chatbots in New Zealand.

How did search popularity change for New Zealand AI chatbots in August 2026?

  1. Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.

  2. Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.

  3. Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

How is Claude measured?

Brandwave collects information about searches that people make online using Claude’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • ai claude
  • anthropic claude
  • claude ai
  • claude anthropic
  • claude app
  • claude chat

How the Brand Demand Index is measured

Who owns Claude?

Claude is owned by Anthropic. Brandwave does not track any other brands owned by Anthropic.

Do you work for Claude? To request corrections or removal please contact us via our support page and we will be happy to assist.

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