Claude vs Perplexity:Which is more popular by branded search in New Zealand?
In August 2026, Claude had more branded searches than Perplexity among AI chatbots in New Zealand. Claude was estimated to have 112K branded searches compared to Perplexity’s 28.1K, and held a 2.1% Share of Search versus Perplexity’s 0.52%.
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Which is more popular in search, Claude or Perplexity?
Compare the AI chatbots and assistants New Zealanders use for work and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Claude, Perplexity. The figures are in the table below the chart.
View monthly share of search table
| Month | ChatGPT | Google Gemini | Microsoft Copilot | Claude | Perplexity |
|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 4.6% | 3.3% | 0.62% | 1.3% |
| Nov 2025 | 92.4% | 3.1% | 2.8% | 0.52% | 1.1% |
| Dec 2025 | 92.7% | 3.6% | 2.4% | 0.46% | 0.86% |
| Jan 2026 | 93.1% | 3.2% | 2.4% | 0.57% | 0.74% |
| Feb 2026 | 92% | 3.3% | 2.8% | 0.97% | 0.92% |
| Mar 2026 | 90% | 3.5% | 3.3% | 2.1% | 1.1% |
| Apr 2026 | 89.7% | 3.5% | 3.3% | 2.5% | 0.9% |
| May 2026 | 89.9% | 3.5% | 3.3% | 2.5% | 0.76% |
| Jun 2026 | 89% | 4.5% | 3.5% | 2.5% | 0.62% |
| Jul 2026 | 90.4% | 4% | 3% | 2.1% | 0.56% |
| Aug 2026 | 90.6% | 4.1% | 2.8% | 2.1% | 0.52% |
| Sep 2026 | — | — | — | — | — |
How has the Claude and Perplexity comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Claude took it in February 2026.
- Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chatbots in New Zealand moved from 0.62% to 2.1%, and its estimated monthly branded searches moved from 27.8K to 112K.
- Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chatbots in New Zealand moved from 1.3% to 0.52%, and its estimated monthly branded searches moved from 59.5K to 28.1K.
How did search popularity change for New Zealand AI chatbots in August 2026?
2 changes
Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.
Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Claude’s and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claude
6 branded search terms
- ai claude
- anthropic claude
- claude ai
- claude anthropic
- claude app
- claude chat
Perplexity
6 branded search terms
- perplexity
- perplexity ai
- perplexity app
- perplexity chat
- perplexity near me
- perplexity online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.