Brandwave

How popular isPerplexity in search?

In August 2026, there were an estimated 28.1K branded searches for Perplexity in New Zealand which is down 52.8% over the last 11 months. Perplexity holds 0.52% estimated Share of Search among New Zealand AI chatbots and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. ChatGPT90.6%
  2. Google Gemini4.1%
  3. Microsoft Copilot2.8%
  4. Claude2.1%
  5. Perplexity0.52%
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Which AI chatbots compete with Perplexity?

Perplexity against AI chatbots in New Zealand, by month

Share of Search by month for ChatGPT, Google Gemini, Microsoft Copilot, Claude, Perplexity. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiMicrosoft CopilotClaudePerplexity
Oct 202590.1%4.6%3.3%0.62%1.3%
Nov 202592.4%3.1%2.8%0.52%1.1%
Dec 202592.7%3.6%2.4%0.46%0.86%
Jan 202693.1%3.2%2.4%0.57%0.74%
Feb 202692%3.3%2.8%0.97%0.92%
Mar 202690%3.5%3.3%2.1%1.1%
Apr 202689.7%3.5%3.3%2.5%0.9%
May 202689.9%3.5%3.3%2.5%0.76%
Jun 202689%4.5%3.5%2.5%0.62%
Jul 202690.4%4%3%2.1%0.56%
Aug 202690.6%4.1%2.8%2.1%0.52%
Sep 2026—————

  1. 1.ChatGPT

    90.6%

    held 1st · 4.9M estimated branded searches · +22.4% vs prior month · +0.2 points

  2. 2.Google Gemini

    4.1%

    held 2nd · 221K estimated branded searches · +24.8% vs prior month · +0.1 points

  3. 3.Microsoft Copilot

    2.8%

    held 3rd · 153K estimated branded searches · +13% vs prior month · -0.2 points

  4. 4.Claude

    2.1%

    held 4th · 112K estimated branded searches · +20.8% vs prior month · 0 points

  5. 5.Perplexity

    0.52%

    held 5th · 28.1K estimated branded searches · +13.3% vs prior month · 0 points

Compare search popularity between Perplexity and its closest rivals

How has branded search demand for Perplexity changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Perplexity in New Zealand fell from 59.5K to 28.1K.
  • Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chatbots in New Zealand decreased from 1.3% to 0.52%.
  • Across the 11 months ending August 2026, Perplexity fell from 4th to 5th among AI chatbots in New Zealand.

How did search popularity change for New Zealand AI chatbots in August 2026?

  1. Estimated monthly branded searches for Claude in New Zealand rose 304% over 11 measured months, from 27.8K to 112K in August 2026.

  2. Estimated monthly branded searches for ChatGPT in New Zealand rose 22.4% over 11 measured months, from 4M to 4.9M in August 2026.

  3. Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

How is Perplexity measured?

Brandwave collects information about searches that people make online using Perplexity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • perplexity
  • perplexity ai
  • perplexity app
  • perplexity chat
  • perplexity near me
  • perplexity online

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How the Brand Demand Index is measured

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