Brandwave

Google Gemini vs Perplexity:Which is more popular by branded search in New Zealand?

In August 2026, Google Gemini had more branded searches than Perplexity among AI chatbots in New Zealand. Google Gemini was estimated to have 221K branded searches compared to Perplexity’s 28.1K, and held a 4.1% Share of Search versus Perplexity’s 0.52%.

Share of Search among AI chatbots in New Zealand in August 2026Which is more popular in search, Google Gemini or Perplexity?
Google Gemini4.1%221K searches
vs
Perplexity0.52%28.1K searches

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Which is more popular in search, Google Gemini or Perplexity?

Compare the AI chatbots and assistants New Zealanders use for work and everyday questions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Gemini and Perplexity among AI chatbots in New Zealand, by month

Share of Search by month for Google Gemini, Perplexity. The figures are in the table below the chart.

View monthly share of search table
MonthChatGPTGoogle GeminiMicrosoft CopilotClaudePerplexity
Oct 202590.1%4.6%3.3%0.62%1.3%
Nov 202592.4%3.1%2.8%0.52%1.1%
Dec 202592.7%3.6%2.4%0.46%0.86%
Jan 202693.1%3.2%2.4%0.57%0.74%
Feb 202692%3.3%2.8%0.97%0.92%
Mar 202690%3.5%3.3%2.1%1.1%
Apr 202689.7%3.5%3.3%2.5%0.9%
May 202689.9%3.5%3.3%2.5%0.76%
Jun 202689%4.5%3.5%2.5%0.62%
Jul 202690.4%4%3%2.1%0.56%
Aug 202690.6%4.1%2.8%2.1%0.52%
Sep 2026—————

How has the Google Gemini and Perplexity comparison changed over the last 12 months?

  • Google Gemini was ahead of Perplexity in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chatbots in New Zealand moved from 4.6% to 4.1%, and its estimated monthly branded searches moved from 205K to 221K.
  • Across the 11 months ending August 2026, Perplexity’s estimated Share of Search among AI chatbots in New Zealand moved from 1.3% to 0.52%, and its estimated monthly branded searches moved from 59.5K to 28.1K.

How did search popularity change for New Zealand AI chatbots in August 2026?

  1. Estimated monthly branded searches for Perplexity in New Zealand fell 52.8% over 11 measured months, from 59.5K to 28.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Google Gemini’s and Perplexity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Gemini

14 branded search terms

  • gemini ai
  • gemini app
  • gemini chat
  • gemini google com
  • google gemini
  • google gemini ai
  • google gemini app
  • google gemini chat
  • google gemini near me
  • google gemini nz
  • google gemini online
  • googlegemini
  • googlegemini ai
  • googlegemini app

Perplexity

6 branded search terms

  • perplexity
  • perplexity ai
  • perplexity app
  • perplexity chat
  • perplexity near me
  • perplexity online

How the Brand Demand Index is measured

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