How popular isSora in search?
In August 2026, there were an estimated 1.7K branded searches for Sora in New Zealand which is down 94.2% over the last 11 months. Sora holds 19.4% estimated Share of Search among New Zealand AI video generators and is ranked 3rd of 6 competitors for search popularity.
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Which AI video generators compete with Sora?
Share of Search by month for Kling AI, HeyGen, Sora, Synthesia, Runway, Pika. The figures are in the table below the chart.
View monthly share of search table
| Month | Kling AI | HeyGen | Sora | Synthesia | Runway | Pika |
|---|---|---|---|---|---|---|
| Oct 2025 | 4.9% | 6.4% | 78.8% | 4% | 3.6% | 2.3% |
| Nov 2025 | 9.1% | 11.8% | 62.5% | 7.1% | 5.9% | 3.6% |
| Dec 2025 | 18.7% | 13.3% | 48.7% | 7.8% | 7.9% | 3.6% |
| Jan 2026 | 26.2% | 15.8% | 37.3% | 7.5% | 8.2% | 5% |
| Feb 2026 | 21.7% | 19.2% | 37.2% | 8.9% | 8.7% | 4.3% |
| Mar 2026 | 17% | 18.5% | 40.3% | 9.2% | 10.2% | 4.8% |
| Apr 2026 | 20.9% | 23.2% | 25.1% | 9.1% | 15.3% | 6.4% |
| May 2026 | 27.3% | 25.1% | 22.1% | 9.5% | 11.4% | 4.6% |
| Jun 2026 | 26.8% | 24.9% | 21.2% | 11.4% | 11.1% | 4.5% |
| Jul 2026 | 32.8% | 25.8% | 19.1% | 8.8% | 8.8% | 4.7% |
| Aug 2026 | 29% | 27.1% | 19.4% | 10.6% | 10.2% | 3.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29% | 2.6K | -15.9% | -3.8 points | |
| 2, held 2nd | 27.1% | 2.4K | 0% | +1.3 points | |
| 3, held 3rd | 19.4% | 1.7K | -3.4% | +0.3 points | |
| 4, moved from 5th to 4th | 10.6% | 950 | +14.5% | +1.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.2% | 910 | +9.6% | +1.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.7% | 330 | -25% | -1 points |
1.
Kling AI
29%
held 1st · 2.6K estimated branded searches · -15.9% vs prior month · -3.8 points
2.
HeyGen
27.1%
held 2nd · 2.4K estimated branded searches · 0% vs prior month · +1.3 points
3.
Sora19.4%
held 3rd · 1.7K estimated branded searches · -3.4% vs prior month · +0.3 points
10.6%
moved from 5th to 4th · 950 estimated branded searches · +14.5% vs prior month · +1.8 points
5.
Runway10.2%
moved from 4th to 5th · 910 estimated branded searches · +9.6% vs prior month · +1.4 points
6.
Pika3.7%
held 6th · 330 estimated branded searches · -25% vs prior month · -1 points
Compare search popularity between Sora and its closest rivals
How has branded search demand for Sora changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sora in New Zealand fell from 29.8K to 1.7K.
- Across the 11 months ending August 2026, Sora’s estimated Share of Search among AI video generators in New Zealand decreased from 78.8% to 19.4%.
- Across the 11 months ending August 2026, Sora’s estimated Share of Search among AI video generators in New Zealand peaked at 78.8% in October 2025 and was lowest at 19.1% in July 2026.
- Across the 11 months ending August 2026, Sora fell from 1st to 3rd among AI video generators in New Zealand.
How did search popularity change for New Zealand AI video generators in August 2026?
6 changes
In August 2026, Synthesia overtook Runway to rank 4th among AI video generators in New Zealand, at 10.6%.
In August 2026, Runway gained estimated Share of Search among AI video generators in New Zealand, from 8.8% to 10.2%.
In August 2026, HeyGen gained estimated Share of Search among AI video generators in New Zealand, from 25.8% to 27.1%.
In August 2026, Kling AI lost estimated Share of Search among AI video generators in New Zealand, from 32.8% to 29%.
In August 2026, Pika lost estimated Share of Search among AI video generators in New Zealand, from 4.7% to 3.7%.
Estimated monthly branded searches for Sora in New Zealand fell 94.2% over 11 measured months, from 29.8K to 1.7K in August 2026.
How is Sora measured?
Brandwave collects information about searches that people make online using Sora’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- openai sora
- sora ai
- sora ai video
- sora app
Who owns Sora?
Sora is owned by OpenAI. Brandwave also tracks 
ChatGPT, owned by the same company, in New Zealand.
Do you work for Sora? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sora your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.