Brandwave

Adobe Firefly vs Sora:Which is more popular?

In September 2026, Adobe Firefly had more branded searches than Sora among AI video generators in New Zealand. Adobe Firefly had about 2,950 branded searches, while Sora had 1,480. Adobe Firefly made up 21.4% of all AI video generator searches we track, and Sora accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about AI video generators, Adobe Firefly appeared in four of the five answers and Sora in one. Adobe Firefly was mentioned before Sora in four out of five answers.

Among AI video generators in New Zealand in September 2026

Who do people search for more?

Adobe Firefly, about 2 searches for every 1 for Sora

Adobe Firefly 3K searchesSora 1.5K searches

Who does AI mention more?

Adobe Firefly, mentioned in 4 of 5 answers, Sora in 1

Adobe Firefly in 4 of 5Sora in 1 of 5

Who does AI recommend more?

Adobe Firefly, named ahead of Sora in 4 of 5 answers

Adobe Firefly first in 4Sora first in 1

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sora was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Firefly was listed before Sora in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Runway1st
  2. Kling AI2nd
  3. Google Veo3rd
  4. Adobe Firefly4th
  5. InVideo5th
  6. HeyGen6th
  7. Synthesia7th
  8. Sora8th
  9. Pika–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Firefly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Veo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InVideo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sora1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Adobe Firefly or Sora more popular in search?

This chart shows how often people search Google for Adobe Firefly and Sora by name. Each line represents a brand's share of searches for all nine AI video generators we track, month by month, from searches in New Zealand.

Adobe Firefly and Sora among AI video generators in New Zealand, by month

Share of searches by month for Adobe Firefly, Sora. The figures are in the table below the chart.

View monthly share of searches table
MonthHeyGenAdobe FireflyKling AISoraRunwaySynthesiaGoogle VeoInVideoPika
Oct 20258.5%4.5%4.4%70.1%3.2%3.5%1.6%2.1%2%
Nov 202514.4%7.6%7.4%51.3%4.9%5.8%2.2%3.5%2.9%
Dec 202516.2%9%14.9%38.9%6.3%6.3%2.3%3.3%2.8%
Jan 202618.8%8.5%20.8%29.9%6.6%6%2.4%3.1%4%
Feb 202621.7%11.7%16.4%28.3%6.6%6.7%2.5%2.9%3.3%
Mar 202620.6%13.9%12.4%29.7%7.5%6.7%2.8%2.8%3.5%
Apr 202624.6%16.4%14.6%17.6%10.7%6.3%3.2%2.2%4.5%
May 202625.9%17.3%18.6%15.1%7.8%6.5%3.3%2.3%3.2%
Jun 202627.9%18.8%16.2%13%6.8%6.9%5.1%2.5%2.8%
Jul 202624.2%19.9%20.5%12%5.6%5.5%7.3%2.1%2.9%
Aug 202629.3%19.6%17.1%11.5%6%6.3%5.4%2.6%2.2%
Sep 202626.1%21.4%18.7%10.7%7.3%5.7%4.8%2.8%2.4%

How has the Adobe Firefly and Sora comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Adobe Firefly took it in May 2026.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators in New Zealand moved from 4.5% to 21.4%, and its estimated monthly branded searches moved from 1.9K to 3K.
  • Across the 12 months ending September 2026, Sora’s share of searches among AI video generators in New Zealand moved from 70.1% to 10.7%, and its estimated monthly branded searches moved from 29.8K to 1.5K.

How did search popularity change for New Zealand AI video generators in September 2026?

2 changes

  1. In September 2026, Adobe Firefly gained share of searches among AI video generators in New Zealand, from 19.6% to 21.4%.

  2. In September 2026, Sora lost share of searches among AI video generators in New Zealand, from 11.5% to 10.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and Sora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Firefly

2 branded search terms

  • adobe firefly
  • adobefirefly

Sora

4 branded search terms

  • openai sora
  • sora ai
  • sora ai video
  • sora app

How the Brand Demand Index is measured

Other head-to-heads among AI video generators

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