Brandwave

How popular isAdobe Firefly in search?

In August 2026, there were an estimated 3.6K branded searches for Adobe Firefly in New Zealand which is up 84.3% over the last 11 months. Adobe Firefly holds 29.2% estimated Share of Search among New Zealand AI image generators and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Midjourney35.9%
  2. Adobe Firefly29.2%
  3. Leonardo AI16.2%
  4. Ideogram10.8%
  5. Stable Diffusion7.9%
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Which AI image generators compete with Adobe Firefly?

Adobe Firefly against AI image generators in New Zealand, by month

Share of Search by month for Midjourney, Adobe Firefly, Leonardo AI, Ideogram, Stable Diffusion. The figures are in the table below the chart.

View monthly share of search table
MonthMidjourneyAdobe FireflyLeonardo AIIdeogramStable Diffusion
Oct 202547.3%13.9%17.4%11.5%9.9%
Nov 202544%15.5%19.1%10.6%10.7%
Dec 202543.3%15.7%18.9%9.2%12.9%
Jan 202643.3%15.3%17.7%8.9%14.8%
Feb 202643.6%19.5%15.2%9.6%12.1%
Mar 202644.6%21.3%13.5%9%11.7%
Apr 202640%26.2%14.3%9.9%9.5%
May 202639.7%27.2%14.5%9.2%9.3%
Jun 202641.2%25.3%12.2%11.8%9.5%
Jul 202637.5%29.2%15.5%8.9%9%
Aug 202635.9%29.2%16.2%10.8%7.9%
Sep 2026—————

  1. 1.Midjourney

    35.9%

    held 1st · 4.5K estimated branded searches · -3.7% vs prior month · -1.6 points

  2. 2.Adobe Firefly

    29.2%

    held 2nd · 3.6K estimated branded searches · +0.83% vs prior month · 0 points

  3. 3.Leonardo AI

    16.2%

    held 3rd · 2K estimated branded searches · +5.2% vs prior month · +0.7 points

  4. 4.Ideogram

    10.8%

    moved from 5th to 4th · 1.4K estimated branded searches · +22.7% vs prior month · +1.9 points

  5. 5.Stable Diffusion

    7.9%

    moved from 4th to 5th · 990 estimated branded searches · -10.8% vs prior month · -1 points

Compare search popularity between Adobe Firefly and its closest rivals

How has branded search demand for Adobe Firefly changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Firefly in New Zealand rose from 2K to 3.6K.
  • Across the 11 months ending August 2026, Adobe Firefly’s estimated Share of Search among AI image generators in New Zealand increased from 13.9% to 29.2%.
  • Across the 11 months ending August 2026, Adobe Firefly rose from 3rd to 2nd among AI image generators in New Zealand.

How did search popularity change for New Zealand AI image generators in August 2026?

  1. In August 2026, Ideogram overtook Stable Diffusion to rank 4th among AI image generators in New Zealand, at 10.8%.

  2. In August 2026, Leonardo AI gained estimated Share of Search among AI image generators in New Zealand, from 15.5% to 16.2%.

  3. In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%.

  4. In August 2026, Stable Diffusion lost estimated Share of Search among AI image generators in New Zealand, from 9% to 7.9%.

  5. Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026.

How is Adobe Firefly measured?

Brandwave collects information about searches that people make online using Adobe Firefly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • adobe firefly
  • adobe firefly ai art
  • adobe firefly ai image
  • adobe firefly image generator
  • adobe firefly online
  • adobefirefly

How the Brand Demand Index is measured

Who owns Adobe Firefly?

Adobe Firefly is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Firefly? To request corrections or removal please contact us via our support page and we will be happy to assist.

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