Brandwave

How popular isAdobe Photoshop in search?

In August 2026, there were an estimated 8.9K branded searches for Adobe Photoshop in New Zealand which is down 21% over the last 11 months. Adobe Photoshop holds 1.2% estimated Share of Search among New Zealand graphic design tools and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Canva95.6%
  2. Figma1.8%
  3. Adobe Photoshop1.2%
  4. Adobe Express0.64%
  5. Adobe Illustrator0.59%
  6. Affinity0.12%
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Which graphic design tools compete with Adobe Photoshop?

Adobe Photoshop against graphic design tools in New Zealand, by month

Share of Search by month for Canva, Adobe Photoshop. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe PhotoshopAdobe ExpressAdobe IllustratorAffinity
Oct 202595%1.8%1.6%0.78%0.52%0.28%
Nov 202595.6%1.5%1.3%0.78%0.41%0.38%
Dec 202594.5%1.8%2%0.95%0.48%0.31%
Jan 202692.7%2.7%2.4%1.2%0.7%0.41%
Feb 202695.5%1.5%1.6%0.65%0.55%0.14%
Mar 202695.5%1.8%1.3%0.64%0.59%0.12%
Apr 202693.5%2.7%2%0.94%0.66%0.2%
May 202695.2%2.2%1.4%0.64%0.51%0.12%
Jun 202696.4%1.5%1.1%0.53%0.39%0.13%
Jul 202694%2.7%1.6%0.77%0.7%0.19%
Aug 202695.6%1.8%1.2%0.64%0.59%0.12%
Sep 2026——————

  1. 1.Canva

    95.6%

    held 1st · 683K estimated branded searches · +48.9% vs prior month · +1.6 points

  2. 2.Figma

    1.8%

    held 2nd · 13.1K estimated branded searches · -0.98% vs prior month · -0.9 points

  3. 3.Adobe Photoshop

    1.2%

    held 3rd · 8.9K estimated branded searches · +11% vs prior month · -0.4 points

  4. 4.Adobe Express

    0.64%

    held 4th · 4.6K estimated branded searches · +21.9% vs prior month · -0.1 points

  5. 5.Adobe Illustrator

    0.59%

    held 5th · 4.2K estimated branded searches · +24.1% vs prior month · -0.1 points

  6. 6.Affinity

    0.12%

    held 6th · 880 estimated branded searches · -3.3% vs prior month · -0.1 points

Compare search popularity between Adobe Photoshop and its closest rivals

How has branded search demand for Adobe Photoshop changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Photoshop in New Zealand fell from 11.2K to 8.9K.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among graphic design tools in New Zealand peaked at 2.4% in January 2026 and was lowest at 1.1% in June 2026.

How did search popularity change for New Zealand graphic design tools in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.

  2. In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.

  3. Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.

  4. Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.

  5. Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.

  6. Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.

How is Adobe Photoshop measured?

Brandwave collects information about searches that people make online using Adobe Photoshop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • adobe photoshop
  • adobe photoshop app
  • adobe photoshop cost
  • adobe photoshop design
  • adobe photoshop express free
  • adobe photoshop free
  • adobe photoshop graphic design
  • adobe photoshop nz
  • adobe photoshop online
  • adobe photoshop templates
  • adobephotoshop
  • ai photoshop
  • free photoshop
  • photoshop
  • photoshop ai
  • photoshop cost
  • photoshop elements
  • photoshop ex
  • photoshop express
  • photoshop near me
  • photoshop online
  • photoshop online free
  • photoshop web

How the Brand Demand Index is measured

Who owns Adobe Photoshop?

Adobe Photoshop is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe Lightroom, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Photoshop? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Adobe Photoshop your brand?

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