Brandwave

How popular isCanva?

In September 2026, people searched for Canva by name about 681,000 times in New Zealand, about the same as the previous year. These searches made up 96.1% of all New Zealand graphic design tool searches, placing Canva first out of six tools. When we asked both ChatGPT and Google AI Overviews about graphic design tools, Canva appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Canva is the most searched of 6 competitors and the most recommended in AI answers.

  1. CanvaShare of searches 96.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FigmaShare of searches 1.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Adobe PhotoshopShare of searches 1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Adobe ExpressShare of searches 0.51%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. Adobe IllustratorShare of searches 0.38%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top graphic design tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. Canva is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Adobe Illustrator2nd
  3. Adobe Photoshop3rd
  4. Figma4th
  5. Adobe Express5th
  6. Affinity6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Figma4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Photoshop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Express4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Illustrator4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Affinity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about graphic design tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which graphic design tools compete with Canva?

Canva against graphic design tools in New Zealand, by month

Share of searches by month for Canva. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaFigmaAdobe PhotoshopAdobe ExpressAdobe IllustratorAffinity
Oct 202595.4%1.8%1.3%0.76%0.47%0.29%
Nov 202595.9%1.5%1.1%0.76%0.38%0.38%
Dec 202595%1.8%1.5%0.92%0.43%0.31%
Jan 202693.3%2.6%1.9%1.1%0.61%0.41%
Feb 202695.9%1.5%1.3%0.63%0.5%0.14%
Mar 202695.8%1.8%1.1%0.63%0.54%0.12%
Apr 202694.1%2.6%1.6%0.92%0.59%0.2%
May 202695.5%2.2%1.1%0.62%0.47%0.12%
Jun 202696.7%1.5%0.87%0.51%0.35%0.13%
Jul 202694.4%2.7%1.3%0.75%0.62%0.19%
Aug 202695.9%1.8%1%0.62%0.53%0.12%
Sep 202696.1%1.8%1%0.51%0.38%0.12%

  1. 1.Canva

    96.1%

    Held 1st. 680K estimated branded searches, -0.19% vs prior month. Share +0.3 points.

  2. 2.Figma

    1.8%

    Held 2nd. 12.7K estimated branded searches, -1.1% vs prior month. Share 0 points.

  3. 3.Adobe Photoshop

    1%

    Held 3rd. 7.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Adobe Express

    0.51%

    Held 4th. 3.6K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Adobe Illustrator

    0.38%

    Held 5th. 2.7K estimated branded searches, -29% vs prior month. Share -0.2 points.

  6. 6.Affinity

    0.12%

    Held 6th. 860 estimated branded searches, -2.3% vs prior month. Share 0 points.

Compare popularity between Canva and its closest rivals

Every comparison with Canva

25 comparisons

How has branded search demand for Canva changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canva in New Zealand held steady at 681K.
  • Across the 12 months ending September 2026, Canva’s share of searches among graphic design tools in New Zealand increased from 95.4% to 96.1%.
  • Across the 12 months ending September 2026, Canva’s share of searches among graphic design tools in New Zealand peaked at 96.7% in June 2026 and was lowest at 93.3% in January 2026.

How did search popularity change for New Zealand graphic design tools in September 2026?

4 changes

  1. Estimated monthly branded searches for Affinity in New Zealand fell 57.8% over 12 measured months, from 2K to 860 in September 2026.

  2. Estimated monthly branded searches for Adobe Express in New Zealand fell 33.5% over 12 measured months, from 5.4K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Adobe Illustrator in New Zealand fell 19.7% over 12 measured months, from 3.4K to 2.7K in September 2026.

  4. Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 19.7% over 12 measured months, from 9.2K to 7.4K in September 2026.

How are Canva’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canva
  • canva ai
  • canva app
  • canva company
  • canva design
  • canva downloader
  • canva for educators
  • canva home
  • canva instructure
  • canva lms
  • canva logo
  • canva logo maker
  • canva om
  • canva powerpoint
  • canva pro
  • canva slides
  • canva templates
  • canva websites
  • google canva
  • home canva
  • my canva

Do you work for Canva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canva compete?

Canva is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Presentation software1st of 786.4%Show ranking
Resume and CV builders1st of 1089.4%Show ranking
Graphic design tools1st of 696.1%Shown above
AI logo design tools1st of 949.1%Show ranking
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Is Canva your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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