Brandwave

How popular isCanva?

In September 2026, people searched for Canva by name about 681,000 times in New Zealand, about the same as the previous year. These searches made up 89.4% of all New Zealand resume and CV builder searches, placing Canva first out of ten builders. When we asked both ChatGPT and Google AI Overviews about resume and CV builders, Canva appeared in three of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Canva is the most searched of 10 competitors and the fourth most recommended in AI answers.

  1. CanvaShare of searches 89.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Trade Me JobsShare of searches 9.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. ZEILShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Te Heke MaiShare of searches 0.21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Resume.ioShare of searches 0.03%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top resume and CV builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Canva is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Heke Mai1st
  2. ZEIL2nd
  3. Trade Me Jobs3rd
  4. Canva4th
  5. Resume.io5th
  6. Kickresume–
  7. Zety–
  8. Novorésumé–
  9. Rezi–
  10. Teal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Me Jobs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZEIL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Te Heke Mai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resume.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novorésumé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kickresume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zety0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rezi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resume and CV builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which resume and CV builders compete with Canva?

Canva against resume and CV builders in New Zealand, by month

Share of searches by month for Canva, Trade Me Jobs. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaTrade Me JobsZEILTe Heke MaiResume.ioKickresumeZetyNovorésuméReziTeal
Oct 202588.2%10.4%0.87%0.31%0.04%0.03%0.04%0.03%0.02%<0.01%
Nov 202588.3%10.4%0.87%0.21%0.03%0.03%0.06%0.02%0.02%0.01%
Dec 202584%14.9%0.66%0.23%0.05%0.04%0.04%0.03%0.02%<0.01%
Jan 202677.5%20.7%1.1%0.33%0.08%0.06%0.08%0.05%0.04%0.02%
Feb 202688.2%10.7%0.71%0.21%0.03%0.04%0.03%0.03%0.03%0.05%
Mar 202689.5%9.4%0.72%0.21%0.03%0.03%0.03%0.03%0.03%0.05%
Apr 202685.9%12.4%1%0.36%0.05%0.05%0.05%0.04%0.04%0.06%
May 202688.5%10.3%0.71%0.21%0.03%0.03%0.03%0.04%0.03%0.14%
Jun 202691.6%7.3%0.73%0.18%0.03%0.02%0.03%0.03%0.01%0.11%
Jul 202685.8%12.4%1%0.3%0.06%0.05%0.26%0.05%0.04%0.1%
Aug 202690.1%8.8%0.72%0.25%0.03%0.03%0.07%0.02%0.02%0.02%
Sep 202689.4%9.5%0.72%0.21%0.03%0.03%0.02%0.02%0.02%<0.01%

  1. 1.Canva

    89.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Trade Me Jobs

    9.5%

    Held 2nd. 71.6K estimated branded searches, +9.2% vs prior month. Share +0.7 points.

  3. 3.ZEIL

    0.72%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Te Heke Mai

    0.21%

    Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  5. 5.Resume.io

    0.03%

    Moved from 6th to 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kickresume

    0.03%

    Moved from 7th to 6th. 190 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Zety

    0.02%

    Moved from 5th to 7th. 180 estimated branded searches, -67.9% vs prior month. Share -0.1 points.

  8. 8.Novorésumé

    0.02%

    Held 8th. 170 estimated branded searches, -5.6% vs prior month. Share 0 points.

  9. 9.Rezi

    0.02%

    Held 9th. 160 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Teal

    <0.01%

    Held 10th. 70 estimated branded searches, -46.2% vs prior month. Share 0 points.

Compare popularity between Canva and its closest rivals

Every comparison with Canva

25 comparisons

How has branded search demand for Canva changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canva in New Zealand held steady at 681K.
  • Across the 12 months ending September 2026, Canva’s share of searches among resume and CV builders in New Zealand increased from 88.2% to 89.4%.
  • Across the 12 months ending September 2026, Canva’s share of searches among resume and CV builders in New Zealand peaked at 91.6% in June 2026 and was lowest at 77.5% in January 2026.

How did search popularity change for New Zealand resume and CV builders in September 2026?

6 changes

  1. In September 2026, Trade Me Jobs gained share of searches among resume and CV builders in New Zealand, from 8.8% to 9.5%.

  2. In September 2026, Canva lost share of searches among resume and CV builders in New Zealand, from 90.1% to 89.4%.

  3. In September 2026, Kickresume rose from 7th to 6th among resume and CV builders in New Zealand.

  4. In September 2026, Resume.io rose from 6th to 5th among resume and CV builders in New Zealand.

  5. In September 2026, Zety fell from 5th to 7th among resume and CV builders in New Zealand.

  6. Estimated monthly branded searches for Teal in New Zealand rose 16.7% over 12 measured months, from 60 to 70 in September 2026.

How are Canva’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canva
  • canva ai
  • canva app
  • canva company
  • canva design
  • canva downloader
  • canva for educators
  • canva home
  • canva instructure
  • canva lms
  • canva logo
  • canva logo maker
  • canva om
  • canva powerpoint
  • canva pro
  • canva slides
  • canva templates
  • canva websites
  • google canva
  • home canva
  • my canva

Do you work for Canva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canva compete?

Canva is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Presentation software1st of 786.4%Show ranking
Resume and CV builders1st of 1089.4%Shown above
Graphic design tools1st of 696.1%Show ranking
AI logo design tools1st of 949.1%Show ranking
Creator with pink hair and a pink jacket

Is Canva your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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