Adobe Illustrator vs Canva:Which is more popular by branded search in New Zealand?
In August 2026, Canva had more branded searches than Adobe Illustrator among graphic design tools in New Zealand. Canva was estimated to have 683K branded searches compared to Adobe Illustrator’s 4.2K, and held a 95.6% Share of Search versus Adobe Illustrator’s 0.59%.
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Which is more popular in search, Adobe Illustrator or Canva?
Compare the design tools New Zealand marketers and creators make graphics with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Canva, Adobe Illustrator. The figures are in the table below the chart.
View monthly share of search table
| Month | Canva | Figma | Adobe Photoshop | Adobe Express | Adobe Illustrator | Affinity |
|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 1.8% | 1.6% | 0.78% | 0.52% | 0.28% |
| Nov 2025 | 95.6% | 1.5% | 1.3% | 0.78% | 0.41% | 0.38% |
| Dec 2025 | 94.5% | 1.8% | 2% | 0.95% | 0.48% | 0.31% |
| Jan 2026 | 92.7% | 2.7% | 2.4% | 1.2% | 0.7% | 0.41% |
| Feb 2026 | 95.5% | 1.5% | 1.6% | 0.65% | 0.55% | 0.14% |
| Mar 2026 | 95.5% | 1.8% | 1.3% | 0.64% | 0.59% | 0.12% |
| Apr 2026 | 93.5% | 2.7% | 2% | 0.94% | 0.66% | 0.2% |
| May 2026 | 95.2% | 2.2% | 1.4% | 0.64% | 0.51% | 0.12% |
| Jun 2026 | 96.4% | 1.5% | 1.1% | 0.53% | 0.39% | 0.13% |
| Jul 2026 | 94% | 2.7% | 1.6% | 0.77% | 0.7% | 0.19% |
| Aug 2026 | 95.6% | 1.8% | 1.2% | 0.64% | 0.59% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
How has the Adobe Illustrator and Canva comparison changed over the last 12 months?
3 findings
- Canva was ahead of Adobe Illustrator in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools in New Zealand moved from 0.52% to 0.59%, and its estimated monthly branded searches moved from 3.7K to 4.2K.
- Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand moved from 95% to 95.6%, and its estimated monthly branded searches moved from 682K to 683K.
How did search popularity change for New Zealand graphic design tools in August 2026?
2 changes
In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.
Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Illustrator’s and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Illustrator
15 branded search terms
- adobe illustrator
- adobe illustrator app
- adobe illustrator cost
- adobe illustrator design
- adobe illustrator download
- adobe illustrator for fashion design
- adobe illustrator nz
- adobe illustrator online
- adobeillustrator
- illustrator
- illustrator art
- illustrator book
- illustrator design
- illustrator download
- illustrator online
Canva
28 branded search terms
- canva
- canva ai
- canva app
- canva company
- canva cost
- canva design
- canva downloader
- canva for educators
- canva home
- canva instructure
- canva lms
- canva near me
- canva new zealand
- canva nz
- canva om
- canva online
- canva powerpoint
- canva pro
- canva pro pricing
- canva pro subscription
- canva slides
- canva subscription
- canva templates
- canva websites
- google canva
- home canva
- my canva
- www canva com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.