Brandwave

How popular isCanva in search?

In August 2026, there were an estimated 683K branded searches for Canva in New Zealand which held steady over the last 11 months. Canva holds 95.6% estimated Share of Search among New Zealand graphic design tools and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Canva95.6%
  2. Figma1.8%
  3. Adobe Photoshop1.2%
  4. Adobe Express0.64%
  5. Adobe Illustrator0.59%
  6. Affinity0.12%
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Which graphic design tools compete with Canva?

Canva against graphic design tools in New Zealand, by month

Share of Search by month for Canva. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe PhotoshopAdobe ExpressAdobe IllustratorAffinity
Oct 202595%1.8%1.6%0.78%0.52%0.28%
Nov 202595.6%1.5%1.3%0.78%0.41%0.38%
Dec 202594.5%1.8%2%0.95%0.48%0.31%
Jan 202692.7%2.7%2.4%1.2%0.7%0.41%
Feb 202695.5%1.5%1.6%0.65%0.55%0.14%
Mar 202695.5%1.8%1.3%0.64%0.59%0.12%
Apr 202693.5%2.7%2%0.94%0.66%0.2%
May 202695.2%2.2%1.4%0.64%0.51%0.12%
Jun 202696.4%1.5%1.1%0.53%0.39%0.13%
Jul 202694%2.7%1.6%0.77%0.7%0.19%
Aug 202695.6%1.8%1.2%0.64%0.59%0.12%
Sep 2026——————

  1. 1.Canva

    95.6%

    held 1st · 683K estimated branded searches · +48.9% vs prior month · +1.6 points

  2. 2.Figma

    1.8%

    held 2nd · 13.1K estimated branded searches · -0.98% vs prior month · -0.9 points

  3. 3.Adobe Photoshop

    1.2%

    held 3rd · 8.9K estimated branded searches · +11% vs prior month · -0.4 points

  4. 4.Adobe Express

    0.64%

    held 4th · 4.6K estimated branded searches · +21.9% vs prior month · -0.1 points

  5. 5.Adobe Illustrator

    0.59%

    held 5th · 4.2K estimated branded searches · +24.1% vs prior month · -0.1 points

  6. 6.Affinity

    0.12%

    held 6th · 880 estimated branded searches · -3.3% vs prior month · -0.1 points

Compare search popularity between Canva and its closest rivals

How has branded search demand for Canva changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Canva in New Zealand held steady, from 682K to 683K.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand increased from 95% to 95.6%.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand peaked at 96.4% in June 2026 and was lowest at 92.7% in January 2026.

How did search popularity change for New Zealand graphic design tools in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.

  2. In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.

  3. Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.

  4. Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.

  5. Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.

  6. Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.

How is Canva measured?

Brandwave collects information about searches that people make online using Canva’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • canva
  • canva ai
  • canva app
  • canva company
  • canva cost
  • canva design
  • canva downloader
  • canva for educators
  • canva home
  • canva instructure
  • canva lms
  • canva near me
  • canva new zealand
  • canva nz
  • canva om
  • canva online
  • canva powerpoint
  • canva pro
  • canva pro pricing
  • canva pro subscription
  • canva slides
  • canva subscription
  • canva templates
  • canva websites
  • google canva
  • home canva
  • my canva
  • www canva com

Do you work for Canva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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