Brandwave

Canva vs Trade Me Jobs:Which is more popular?

In September 2026, Canva had more branded searches than Trade Me Jobs among resume and CV builders in New Zealand. Canva had about 673,000 branded searches, while Trade Me Jobs had 71,600. Canva made up 89.4% of all resume and CV builder searches we track, and Trade Me Jobs accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about resume and CV builders, Canva and Trade Me Jobs each appeared in three of the five answers. Trade Me Jobs was mentioned before Canva in two out of three answers.

Among resume and CV builders in New Zealand in September 2026

Who do people search for more?

Canva, about 9 searches for every 1 for Trade Me Jobs

Canva 673K searchesTrade Me Jobs 71.6K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Canva in 3 of 5Trade Me Jobs in 3 of 5

Who does AI recommend more?

Trade Me Jobs, named ahead of Canva in 2 of 3 answers

Trade Me Jobs first in 2Canva first in 1

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Top resume and CV builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva and Trade Me Jobs were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trade Me Jobs was listed before Canva in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Te Heke Mai1st
  2. ZEIL2nd
  3. Trade Me Jobs3rd
  4. Canva4th
  5. Resume.io5th
  6. Kickresume–
  7. Zety–
  8. Novorésumé–
  9. Rezi–
  10. Teal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trade Me Jobs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZEIL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Te Heke Mai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resume.io1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Novorésumé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kickresume0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zety0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rezi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resume and CV builders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Canva or Trade Me Jobs more popular in search?

This chart shows how often people search Google for Canva and Trade Me Jobs by name. Each line represents a brand's share of searches for all ten resume and CV builders we track, month by month, from searches in New Zealand.

Canva and Trade Me Jobs among resume and CV builders in New Zealand, by month

Share of searches by month for Canva, Trade Me Jobs. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaTrade Me JobsZEILTe Heke MaiResume.ioKickresumeZetyNovorésuméReziTeal
Oct 202588.2%10.4%0.87%0.31%0.04%0.03%0.04%0.03%0.02%<0.01%
Nov 202588.3%10.4%0.87%0.21%0.03%0.03%0.06%0.02%0.02%0.01%
Dec 202584%14.9%0.66%0.23%0.05%0.04%0.04%0.03%0.02%<0.01%
Jan 202677.5%20.7%1.1%0.33%0.08%0.06%0.08%0.05%0.04%0.02%
Feb 202688.2%10.7%0.71%0.21%0.03%0.04%0.03%0.03%0.03%0.05%
Mar 202689.5%9.4%0.72%0.21%0.03%0.03%0.03%0.03%0.03%0.05%
Apr 202685.9%12.4%1%0.36%0.05%0.05%0.05%0.04%0.04%0.06%
May 202688.5%10.3%0.71%0.21%0.03%0.03%0.03%0.04%0.03%0.14%
Jun 202691.6%7.3%0.73%0.18%0.03%0.02%0.03%0.03%0.01%0.11%
Jul 202685.8%12.4%1%0.3%0.06%0.05%0.26%0.05%0.04%0.1%
Aug 202690.1%8.8%0.72%0.25%0.03%0.03%0.07%0.02%0.02%0.02%
Sep 202689.4%9.5%0.72%0.21%0.03%0.03%0.02%0.02%0.02%<0.01%

How has the Canva and Trade Me Jobs comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand resume and CV builders in September 2026?

2 changes

  1. In September 2026, Trade Me Jobs gained share of searches among resume and CV builders in New Zealand, from 8.8% to 9.5%.

  2. In September 2026, Canva lost share of searches among resume and CV builders in New Zealand, from 90.1% to 89.4%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Canva’s and Trade Me Jobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canva

1 branded search term

  • canva

Trade Me Jobs

22 branded search terms

  • dunedin jobs trade me
  • jobs at trade me
  • jobs at trademe
  • jobs in nelson trade me
  • jobs in tauranga trade me
  • jobs nelson trade me
  • jobs on trade me
  • jobs trade me
  • nelson jobs trade me
  • trade me job
  • Trade Me Jobs
  • trade me jobs dunedin
  • trade me jobs dunedin nz
  • trade me jobs hamilton
  • trade me jobs in nelson
  • trade me jobs in tauranga
  • trade me jobs nelson
  • trade me jobs nelson nz
  • trade me jobs tauranga
  • trade me jobs tauranga nz
  • trade me tauranga jobs
  • trademe jobs

How the Brand Demand Index is measured

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