Brandwave

Adobe Photoshop vs Canva:Which is more popular by branded search in New Zealand?

In August 2026, Canva had more branded searches than Adobe Photoshop among graphic design tools in New Zealand. Canva was estimated to have 683K branded searches compared to Adobe Photoshop’s 8.9K, and held a 95.6% Share of Search versus Adobe Photoshop’s 1.2%.

Share of Search among graphic design tools in New Zealand in August 2026Which is more popular in search, Adobe Photoshop or Canva?
Adobe Photoshop1.2%8.9K searches
vs
Canva95.6%683K searches
Add a brand to this comparison

Follow Adobe Photoshop vs Canva and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Adobe Photoshop or Canva?

Compare the design tools New Zealand marketers and creators make graphics with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe Photoshop and Canva among graphic design tools in New Zealand, by month

Share of Search by month for Canva, Adobe Photoshop. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe PhotoshopAdobe ExpressAdobe IllustratorAffinity
Oct 202595%1.8%1.6%0.78%0.52%0.28%
Nov 202595.6%1.5%1.3%0.78%0.41%0.38%
Dec 202594.5%1.8%2%0.95%0.48%0.31%
Jan 202692.7%2.7%2.4%1.2%0.7%0.41%
Feb 202695.5%1.5%1.6%0.65%0.55%0.14%
Mar 202695.5%1.8%1.3%0.64%0.59%0.12%
Apr 202693.5%2.7%2%0.94%0.66%0.2%
May 202695.2%2.2%1.4%0.64%0.51%0.12%
Jun 202696.4%1.5%1.1%0.53%0.39%0.13%
Jul 202694%2.7%1.6%0.77%0.7%0.19%
Aug 202695.6%1.8%1.2%0.64%0.59%0.12%
Sep 2026——————

How has the Adobe Photoshop and Canva comparison changed over the last 12 months?

How did search popularity change for New Zealand graphic design tools in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.

  2. Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Adobe Photoshop’s and Canva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Photoshop

23 branded search terms

  • adobe photoshop
  • adobe photoshop app
  • adobe photoshop cost
  • adobe photoshop design
  • adobe photoshop express free
  • adobe photoshop free
  • adobe photoshop graphic design
  • adobe photoshop nz
  • adobe photoshop online
  • adobe photoshop templates
  • adobephotoshop
  • ai photoshop
  • free photoshop
  • photoshop
  • photoshop ai
  • photoshop cost
  • photoshop elements
  • photoshop ex
  • photoshop express
  • photoshop near me
  • photoshop online
  • photoshop online free
  • photoshop web

Canva

28 branded search terms

  • canva
  • canva ai
  • canva app
  • canva company
  • canva cost
  • canva design
  • canva downloader
  • canva for educators
  • canva home
  • canva instructure
  • canva lms
  • canva near me
  • canva new zealand
  • canva nz
  • canva om
  • canva online
  • canva powerpoint
  • canva pro
  • canva pro pricing
  • canva pro subscription
  • canva slides
  • canva subscription
  • canva templates
  • canva websites
  • google canva
  • home canva
  • my canva
  • www canva com

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record