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Graphic design tools in New Zealand:Which brands are most popular in search?

In August 2026, Canva was the most searched among graphic design tools in New Zealand, with an estimated 683K branded searches and 95.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Canva95.6%
  2. Figma1.8%
  3. Adobe Photoshop1.2%
  4. Adobe Express0.64%
  5. Adobe Illustrator0.59%
  6. Affinity0.12%

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Share of SearchLeaderboard

Compare the design tools New Zealand marketers and creators make graphics with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among graphic design tools in New Zealand, by month

Share of Search by month for Canva. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe PhotoshopAdobe ExpressAdobe IllustratorAffinity
Oct 202595%1.8%1.6%0.78%0.52%0.28%
Nov 202595.6%1.5%1.3%0.78%0.41%0.38%
Dec 202594.5%1.8%2%0.95%0.48%0.31%
Jan 202692.7%2.7%2.4%1.2%0.7%0.41%
Feb 202695.5%1.5%1.6%0.65%0.55%0.14%
Mar 202695.5%1.8%1.3%0.64%0.59%0.12%
Apr 202693.5%2.7%2%0.94%0.66%0.2%
May 202695.2%2.2%1.4%0.64%0.51%0.12%
Jun 202696.4%1.5%1.1%0.53%0.39%0.13%
Jul 202694%2.7%1.6%0.77%0.7%0.19%
Aug 202695.6%1.8%1.2%0.64%0.59%0.12%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Canva

    95.6%

    held 1st · 683K estimated branded searches · +48.9% vs prior month · +1.6 points

  2. 2.Figma

    1.8%

    held 2nd · 13.1K estimated branded searches · -0.98% vs prior month · -0.9 points

  3. 3.Adobe Photoshop

    1.2%

    held 3rd · 8.9K estimated branded searches · +11% vs prior month · -0.4 points

  4. 4.Adobe Express

    0.64%

    held 4th · 4.6K estimated branded searches · +21.9% vs prior month · -0.1 points

  5. 5.Adobe Illustrator

    0.59%

    held 5th · 4.2K estimated branded searches · +24.1% vs prior month · -0.1 points

  6. 6.Affinity

    0.12%

    held 6th · 880 estimated branded searches · -3.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among graphic design tools in New Zealand?

In August 2026, Canva was the most searched among graphic design tools in New Zealand, with an estimated 683K branded searches and 95.6% estimated Share of Search within this set. Figma is in 2nd place, 93.7 percentage points behind at 1.8% Share of Search.

New Zealand graphic design tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canva95% → 95.6%96.4%Jun 202692.7%Jan 20261st
Figma1.8%2.7%Jul 20261.5%Jun 20262nd
Adobe Photoshop1.6% → 1.2%2.4%Jan 20261.1%Jun 20263rd
Adobe Express0.78% → 0.64%1.2%Jan 20260.53%Jun 20264th
Adobe Illustrator0.52% → 0.59%0.7%Jan 20260.39%Jun 20265th
Affinity0.28% → 0.12%0.41%Jan 20260.12%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand increased from 95% to 95.6%.
  • Across the 11 months ending August 2026, Canva’s estimated Share of Search among graphic design tools in New Zealand peaked at 96.4% in June 2026 and was lowest at 92.7% in January 2026.
  • Across the 11 months ending August 2026, Figma’s estimated Share of Search among graphic design tools in New Zealand peaked at 2.7% in July 2026 and was lowest at 1.5% in June 2026.
  • Across the 11 months ending August 2026, Adobe Photoshop’s estimated Share of Search among graphic design tools in New Zealand peaked at 2.4% in January 2026 and was lowest at 1.1% in June 2026.
  • Across the 11 months ending August 2026, Figma, Adobe Photoshop, Adobe Express, Adobe Illustrator and Affinity held steady: their estimated Share of Search among graphic design tools in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand graphic design tools in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.

  2. In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.

  3. Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.

  4. Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.

  5. Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.

  6. Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.

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