Brandwave

Canva vs Pitch:Which is more popular?

In September 2026, Canva had more branded searches than Pitch among presentation software in New Zealand. Canva had about 679,000 branded searches, while Pitch had 40. Canva made up 86.4% of all presentation software searches we track, and Pitch accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about presentation software, Canva appeared in all five answers and Pitch in one. Canva was mentioned before Pitch in every answer.

Among presentation software in New Zealand in September 2026

Who do people search for more?

Canva, about 16980 searches for every 1 for Pitch

Canva 679K searchesPitch 40 searches

Who does AI mention more?

Canva, mentioned in every answer we collected

Canva in 5 of 5Pitch in 1 of 5

Who does AI recommend more?

Canva, named ahead of Pitch in every answer

Canva first in 5Pitch never first

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Top presentation software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canva appeared in all five answers. Pitch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Canva was listed before Pitch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canva1st
  2. Microsoft PowerPoint2nd
  3. Google Slides3rd
  4. Gamma4th
  5. Prezi5th
  6. Keynote6th
  7. Pitch7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canva5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Slides5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft PowerPoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gamma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prezi3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keynote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pitch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about presentation software

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Canva or Pitch more popular in search?

This chart shows how often people search Google for Canva and Pitch by name. Each line represents a brand's share of searches for all seven presentation software we track, month by month, from searches in New Zealand.

Canva and Pitch among presentation software in New Zealand, by month

Share of searches by month for Canva, Pitch. The figures are in the table below the chart.

View monthly share of searches table
MonthCanvaGoogle SlidesMicrosoft PowerPointGammaPreziKeynotePitch
Oct 202586.8%9.7%3%0.32%0.15%0.01%0.01%
Nov 202587.4%9.7%2.5%0.26%0.18%0.01%<0.01%
Dec 202591.2%6.8%1.4%0.31%0.19%0.01%<0.01%
Jan 202692.7%4.8%1.8%0.52%0.2%0.03%0.01%
Feb 202686.9%9.7%3%0.26%0.13%0.01%<0.01%
Mar 202684.5%11.4%3.6%0.3%0.15%0.02%<0.01%
Apr 202686.1%9.6%3.7%0.44%0.17%0.02%<0.01%
May 202683.8%11.4%4.3%0.35%0.18%0.02%<0.01%
Jun 202686.7%9.9%3.1%0.24%0.11%0.04%<0.01%
Jul 202686.7%9.7%3.1%0.3%0.15%0.02%<0.01%
Aug 202686.3%9.6%3.7%0.21%0.12%0.03%<0.01%
Sep 202686.4%9.6%3.6%0.2%0.13%0.07%<0.01%

How has the Canva and Pitch comparison changed over the last 12 months?

3 findings
  • Canva was ahead of Pitch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Canva’s share of searches among presentation software in New Zealand moved from 86.8% to 86.4%, and its estimated monthly branded searches held steady at 679K.
  • Across the 12 months ending September 2026, Pitch’s share of searches among presentation software in New Zealand moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 100 to 40.

How did search popularity change for New Zealand presentation software in September 2026?

1 change
  1. Estimated monthly branded searches for Pitch in New Zealand fell 60% over 12 measured months, from 100 to 40 in September 2026.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Canva’s and Pitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Canva

16 branded search terms

  • canva
  • canva ai
  • canva company
  • canva downloader
  • canva for educators
  • canva home
  • canva instructure
  • canva lms
  • canva om
  • canva powerpoint
  • canva pro
  • canva slides
  • canva websites
  • google canva
  • home canva
  • my canva

Pitch

4 branded search terms

  • pitch app
  • pitch presentation
  • pitch slides
  • pitch templates

How the Brand Demand Index is measured

Other head-to-heads among presentation software

Creator with pink hair and a pink jacket

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