Brandwave

How popular isAdobe Illustrator in search?

In August 2026, there were an estimated 4.2K branded searches for Adobe Illustrator in New Zealand which is up 13.4% over the last 11 months. Adobe Illustrator holds 0.59% estimated Share of Search among New Zealand graphic design tools and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Canva95.6%
  2. Figma1.8%
  3. Adobe Photoshop1.2%
  4. Adobe Express0.64%
  5. Adobe Illustrator0.59%
  6. Affinity0.12%
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Which graphic design tools compete with Adobe Illustrator?

Adobe Illustrator against graphic design tools in New Zealand, by month

Share of Search by month for Canva, Adobe Illustrator. The figures are in the table below the chart.

View monthly share of search table
MonthCanvaFigmaAdobe PhotoshopAdobe ExpressAdobe IllustratorAffinity
Oct 202595%1.8%1.6%0.78%0.52%0.28%
Nov 202595.6%1.5%1.3%0.78%0.41%0.38%
Dec 202594.5%1.8%2%0.95%0.48%0.31%
Jan 202692.7%2.7%2.4%1.2%0.7%0.41%
Feb 202695.5%1.5%1.6%0.65%0.55%0.14%
Mar 202695.5%1.8%1.3%0.64%0.59%0.12%
Apr 202693.5%2.7%2%0.94%0.66%0.2%
May 202695.2%2.2%1.4%0.64%0.51%0.12%
Jun 202696.4%1.5%1.1%0.53%0.39%0.13%
Jul 202694%2.7%1.6%0.77%0.7%0.19%
Aug 202695.6%1.8%1.2%0.64%0.59%0.12%
Sep 2026——————

  1. 1.Canva

    95.6%

    held 1st · 683K estimated branded searches · +48.9% vs prior month · +1.6 points

  2. 2.Figma

    1.8%

    held 2nd · 13.1K estimated branded searches · -0.98% vs prior month · -0.9 points

  3. 3.Adobe Photoshop

    1.2%

    held 3rd · 8.9K estimated branded searches · +11% vs prior month · -0.4 points

  4. 4.Adobe Express

    0.64%

    held 4th · 4.6K estimated branded searches · +21.9% vs prior month · -0.1 points

  5. 5.Adobe Illustrator

    0.59%

    held 5th · 4.2K estimated branded searches · +24.1% vs prior month · -0.1 points

  6. 6.Affinity

    0.12%

    held 6th · 880 estimated branded searches · -3.3% vs prior month · -0.1 points

Compare search popularity between Adobe Illustrator and its closest rivals

How has branded search demand for Adobe Illustrator changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Illustrator in New Zealand rose from 3.7K to 4.2K.
  • Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools in New Zealand held steady, from 0.52% to 0.59%.

How did search popularity change for New Zealand graphic design tools in August 2026?

  1. In August 2026, Canva gained estimated Share of Search among graphic design tools in New Zealand, from 94% to 95.6%.

  2. In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%.

  3. Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026.

  4. Estimated monthly branded searches for Affinity in New Zealand fell 56.9% over 11 measured months, from 2K to 880 in August 2026.

  5. Estimated monthly branded searches for Adobe Photoshop in New Zealand fell 21% over 11 measured months, from 11.2K to 8.9K in August 2026.

  6. Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026.

How is Adobe Illustrator measured?

Brandwave collects information about searches that people make online using Adobe Illustrator’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • adobe illustrator
  • adobe illustrator app
  • adobe illustrator cost
  • adobe illustrator design
  • adobe illustrator download
  • adobe illustrator for fashion design
  • adobe illustrator nz
  • adobe illustrator online
  • adobeillustrator
  • illustrator
  • illustrator art
  • illustrator book
  • illustrator design
  • illustrator download
  • illustrator online

How the Brand Demand Index is measured

Who owns Adobe Illustrator?

Adobe Illustrator is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Express, Adobe Firefly, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Illustrator? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Adobe Illustrator your brand?

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