Brandwave

How popular isAdobe Marketo Engage?

In September 2026, people searched for Adobe Marketo Engage by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.06% of all New Zealand marketing automation platform searches, placing Adobe Marketo Engage eighth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketing automation platforms, Adobe Marketo Engage appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Adobe Marketo Engage is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. MailchimpShare of searches 70.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KlaviyoShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. BrevoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. ActiveCampaignShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Adobe Marketo EngageShare of searches 0.06%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top marketing automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Marketo Engage was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Marketo Engage is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ActiveCampaign1st
  2. HubSpot2nd
  3. Klaviyo3rd
  4. Mailchimp4th
  5. Adobe Marketo Engage5th
  6. Ortto6th
  7. Brevo7th
  8. Keap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Engage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marketing automation platforms compete with Adobe Marketo Engage?

Adobe Marketo Engage against marketing automation platforms in New Zealand, by month

Share of searches by month for Mailchimp, Klaviyo, Brevo, ActiveCampaign, Adobe Marketo Engage. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoActiveCampaignKeapHubSpotOrttoAdobe Marketo Engage
Oct 202576.4%14.9%5.2%2.5%0.36%0.41%0.21%0.05%
Nov 202577.1%15.1%4.6%2.5%0.36%0.16%0.26%0.05%
Dec 202575.9%14.5%5.5%3%0.54%0.23%0.23%0.08%
Jan 202671.6%17.3%6.3%3.5%0.51%0.51%0.14%0.07%
Feb 202675.9%15%5.5%2.4%0.44%0.44%0.13%0.06%
Mar 202673.2%14.3%7.9%2.9%0.44%0.94%0.2%0.05%
Apr 202671.1%17%7.6%2.8%0.53%0.47%0.41%0.06%
May 202668.4%20.3%7.3%2.7%0.62%0.45%0.11%0.06%
Jun 202671.3%17.1%7.7%2.8%0.53%0.29%0.24%0.06%
Jul 202671.5%17.1%7.7%2.3%0.83%0.41%0.18%0.06%
Aug 202666%19.3%10.6%2.6%0.93%0.2%0.27%0.07%
Sep 202670.3%16.8%9.3%2.3%0.81%0.23%0.17%0.06%

  1. 1.Mailchimp

    70.3%

    Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  2. 2.Klaviyo

    16.8%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Brevo

    9.3%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.ActiveCampaign

    2.3%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Keap

    0.81%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.HubSpot

    0.23%

    Moved from 7th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

  7. 7.Ortto

    0.17%

    Moved from 6th to 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  8. 8.Adobe Marketo Engage

    0.06%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Adobe Marketo Engage and its closest rivals

How has branded search demand for Adobe Marketo Engage changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Marketo Engage in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Adobe Marketo Engage’s share of searches among marketing automation platforms in New Zealand held steady, from 0.05% to 0.06%.

How did search popularity change for New Zealand marketing automation platforms in September 2026?

6 changes

  1. In September 2026, Mailchimp gained share of searches among marketing automation platforms in New Zealand, from 66% to 70.3%.

  2. In September 2026, Klaviyo lost share of searches among marketing automation platforms in New Zealand, from 19.3% to 16.8%.

  3. In September 2026, Brevo lost share of searches among marketing automation platforms in New Zealand, from 10.6% to 9.3%.

  4. In September 2026, HubSpot rose from 7th to 6th among marketing automation platforms in New Zealand.

  5. In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand.

  6. Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

How are Adobe Marketo Engage’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Adobe Marketo Engage’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe marketo engage

How the Brand Demand Index is measured

Who owns Adobe Marketo Engage?

Adobe Marketo Engage is owned by Adobe. Brandwave also tracks Adobe Acrobat, Adobe Analytics, Adobe Express, Adobe Firefly, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, Adobe Real-Time CDP and Adobe Stock, owned by the same company, in New Zealand.

Do you work for Adobe Marketo Engage? To request corrections or removal please contact us via our support page and we will be happy to assist.

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