Marketing automation platforms in New Zealand:Which are most popular?
In September 2026, Mailchimp was the most searched marketing automation platform in New Zealand, accounting for 70.3% of all searches among the eight platforms we track. When we checked with ChatGPT and Google AI Overviews, Klaviyo and ActiveCampaign showed up in every answer. ActiveCampaign was recommended most often, coming first in one out of five responses.
MailchimpShare of searches 70.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
KlaviyoShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BrevoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
ActiveCampaignShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KeapShare of searches 0.81%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top marketing automation platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Klaviyo and ActiveCampaign appeared every time. ActiveCampaign was recommended most often, coming first in one out of five answers. HubSpot was second, and Klaviyo was third. Keap, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ActiveCampaign1st
HubSpot2nd- Klaviyo3rd
- Mailchimp4th
Adobe Marketo Engage5th
Ortto6th- Brevo7th
- Keap–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Klaviyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adobe Marketo Engage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brevo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ortto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Keap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing automation platforms
5 answers
Asked ChatGPT
“Which marketing automation platform should I use in New Zealand?”
Asked ChatGPT
“What are the best marketing automation platforms in New Zealand?”
Asked ChatGPT
“What's the best marketing automation platform in New Zealand for customer journeys?”
Searched Google, AI Overview
“marketing automation platforms”
Searched Google, AI Overview
“email automation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which marketing automation platforms do people search for most?
This chart shows how often people search Google for each marketing automation platform by name. Each line represents a brand's share of searches for all eight marketing automation platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Mailchimp, Klaviyo, Brevo, ActiveCampaign. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailchimp | Klaviyo | Brevo | ActiveCampaign | Keap | HubSpot | Ortto | Adobe Marketo Engage |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 14.9% | 5.2% | 2.5% | 0.36% | 0.41% | 0.21% | 0.05% |
| Nov 2025 | 77.1% | 15.1% | 4.6% | 2.5% | 0.36% | 0.16% | 0.26% | 0.05% |
| Dec 2025 | 75.9% | 14.5% | 5.5% | 3% | 0.54% | 0.23% | 0.23% | 0.08% |
| Jan 2026 | 71.6% | 17.3% | 6.3% | 3.5% | 0.51% | 0.51% | 0.14% | 0.07% |
| Feb 2026 | 75.9% | 15% | 5.5% | 2.4% | 0.44% | 0.44% | 0.13% | 0.06% |
| Mar 2026 | 73.2% | 14.3% | 7.9% | 2.9% | 0.44% | 0.94% | 0.2% | 0.05% |
| Apr 2026 | 71.1% | 17% | 7.6% | 2.8% | 0.53% | 0.47% | 0.41% | 0.06% |
| May 2026 | 68.4% | 20.3% | 7.3% | 2.7% | 0.62% | 0.45% | 0.11% | 0.06% |
| Jun 2026 | 71.3% | 17.1% | 7.7% | 2.8% | 0.53% | 0.29% | 0.24% | 0.06% |
| Jul 2026 | 71.5% | 17.1% | 7.7% | 2.3% | 0.83% | 0.41% | 0.18% | 0.06% |
| Aug 2026 | 66% | 19.3% | 10.6% | 2.6% | 0.93% | 0.2% | 0.27% | 0.07% |
| Sep 2026 | 70.3% | 16.8% | 9.3% | 2.3% | 0.81% | 0.23% | 0.17% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.3% | 12.1K | +22.2% | +4.3 points | |
| 2, held 2nd | 16.8% | 2.9K | 0% | -2.5 points | |
| 3, held 3rd | 9.3% | 1.6K | 0% | -1.4 points | |
| 4, held 4th | 2.3% | 390 | 0% | -0.3 points | |
| 5, held 5th | 0.81% | 140 | 0% | -0.1 points | |
| 6, moved from 7th to 6th | 0.23% | 40 | +33.3% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.17% | 30 | -25% | -0.1 pointsmoved from 6th to 7th | |
| 8, held 8th | 0.06% | 10 | 0% | 0 points |
70.3%
Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.3 points.
2.
Klaviyo16.8%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -2.5 points.
3.
Brevo9.3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.
2.3%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Keap0.81%
Held 5th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
HubSpot0.23%
Moved from 7th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
7.
Ortto0.17%
Moved from 6th to 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.
0.06%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among marketing automation platforms in New Zealand?
8 brands
In September 2026, Mailchimp was the most searched among marketing automation platforms in New Zealand, with an estimated 12.1K branded searches, 70.3% of all searches for the eight we track. Klaviyo is in 2nd place, 53.5 percentage points behind at 16.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Mailchimp | 76.4% → 70.3% | 77.1%Nov 2025 | 66%Aug 2026 | 1st |
| Klaviyo | 14.9% → 16.8% | 20.3%May 2026 | 14.3%Mar 2026 | 2nd |
| Brevo | 5.2% → 9.3% | 10.6%Aug 2026 | 4.6%Nov 2025 | 3rd |
| ActiveCampaign | 2.5% → 2.3% | 3.5%Jan 2026 | 2.3%Sep 2026 | 4th |
| Keap | 0.36% → 0.81% | 0.93%Aug 2026 | 0.36%Oct 2025 | 6th → 5th |
| HubSpot | 0.41% → 0.23% | 0.94%Mar 2026 | 0.16%Nov 2025 | 5th → 6th |
| Ortto | 0.21% → 0.17% | 0.41%Apr 2026 | 0.11%May 2026 | 7th |
| Adobe Marketo Engage | 0.05% → 0.06% | 0.08%Dec 2025 | 0.05%Mar 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Mailchimp’s share of searches among marketing automation platforms in New Zealand decreased from 76.4% to 70.3%.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among marketing automation platforms in New Zealand increased from 14.9% to 16.8%.
- Across the 12 months ending September 2026, Brevo’s share of searches among marketing automation platforms in New Zealand increased from 5.2% to 9.3%.
- Across the 12 months ending September 2026, Mailchimp’s share of searches among marketing automation platforms in New Zealand peaked at 77.1% in November 2025 and was lowest at 66% in August 2026.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among marketing automation platforms in New Zealand peaked at 20.3% in May 2026 and was lowest at 14.3% in March 2026.
- Across the 12 months ending September 2026, Brevo’s share of searches among marketing automation platforms in New Zealand peaked at 10.6% in August 2026 and was lowest at 4.6% in November 2025.
- Across the 12 months ending September 2026, ActiveCampaign’s share of searches among marketing automation platforms in New Zealand peaked at 3.5% in January 2026 and was lowest at 2.3% in September 2026.
- Across the 12 months ending September 2026, Keap rose from 6th to 5th among marketing automation platforms in New Zealand.
- Across the 12 months ending September 2026, HubSpot fell from 5th to 6th among marketing automation platforms in New Zealand.
- Across the 12 months ending September 2026, ActiveCampaign, Ortto and Adobe Marketo Engage held steady: their share of searches among marketing automation platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand marketing automation platforms in September 2026?
7 changes
In September 2026, Mailchimp gained share of searches among marketing automation platforms in New Zealand, from 66% to 70.3%.
In September 2026, Klaviyo lost share of searches among marketing automation platforms in New Zealand, from 19.3% to 16.8%.
In September 2026, Brevo lost share of searches among marketing automation platforms in New Zealand, from 10.6% to 9.3%.
In September 2026, HubSpot rose from 7th to 6th among marketing automation platforms in New Zealand.
In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand.
Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
Estimated monthly branded searches for ActiveCampaign in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
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