Brandwave

How popular isMailchimp?

In September 2026, people searched for Mailchimp by name about 12,100 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 70.3% of all New Zealand marketing automation platform searches, placing Mailchimp first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about marketing automation platforms, Mailchimp appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Mailchimp is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. MailchimpShare of searches 70.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KlaviyoShare of searches 16.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. BrevoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. ActiveCampaignShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. KeapShare of searches 0.81%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Mailchimp website (opens in a new tab)

Follow Mailchimp and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top marketing automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mailchimp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mailchimp is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ActiveCampaign1st
  2. HubSpot2nd
  3. Klaviyo3rd
  4. Mailchimp4th
  5. Adobe Marketo Engage5th
  6. Ortto6th
  7. Brevo7th
  8. Keap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ActiveCampaign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Marketo Engage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ortto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which marketing automation platforms compete with Mailchimp?

Mailchimp against marketing automation platforms in New Zealand, by month

Share of searches by month for Mailchimp, Klaviyo, Brevo, ActiveCampaign. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoActiveCampaignKeapHubSpotOrttoAdobe Marketo Engage
Oct 202576.4%14.9%5.2%2.5%0.36%0.41%0.21%0.05%
Nov 202577.1%15.1%4.6%2.5%0.36%0.16%0.26%0.05%
Dec 202575.9%14.5%5.5%3%0.54%0.23%0.23%0.08%
Jan 202671.6%17.3%6.3%3.5%0.51%0.51%0.14%0.07%
Feb 202675.9%15%5.5%2.4%0.44%0.44%0.13%0.06%
Mar 202673.2%14.3%7.9%2.9%0.44%0.94%0.2%0.05%
Apr 202671.1%17%7.6%2.8%0.53%0.47%0.41%0.06%
May 202668.4%20.3%7.3%2.7%0.62%0.45%0.11%0.06%
Jun 202671.3%17.1%7.7%2.8%0.53%0.29%0.24%0.06%
Jul 202671.5%17.1%7.7%2.3%0.83%0.41%0.18%0.06%
Aug 202666%19.3%10.6%2.6%0.93%0.2%0.27%0.07%
Sep 202670.3%16.8%9.3%2.3%0.81%0.23%0.17%0.06%

  1. 1.Mailchimp

    70.3%

    Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  2. 2.Klaviyo

    16.8%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Brevo

    9.3%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.ActiveCampaign

    2.3%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Keap

    0.81%

    Held 5th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.HubSpot

    0.23%

    Moved from 7th to 6th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.

  7. 7.Ortto

    0.17%

    Moved from 6th to 7th. 30 estimated branded searches, -25% vs prior month. Share -0.1 points.

  8. 8.Adobe Marketo Engage

    0.06%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mailchimp and its closest rivals

Every comparison with Mailchimp

19 comparisons

How has branded search demand for Mailchimp changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mailchimp in New Zealand fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Mailchimp’s share of searches among marketing automation platforms in New Zealand decreased from 76.4% to 70.3%.
  • Across the 12 months ending September 2026, Mailchimp’s share of searches among marketing automation platforms in New Zealand peaked at 77.1% in November 2025 and was lowest at 66% in August 2026.

How did search popularity change for New Zealand marketing automation platforms in September 2026?

6 changes

  1. In September 2026, Mailchimp gained share of searches among marketing automation platforms in New Zealand, from 66% to 70.3%.

  2. In September 2026, Klaviyo lost share of searches among marketing automation platforms in New Zealand, from 19.3% to 16.8%.

  3. In September 2026, Brevo lost share of searches among marketing automation platforms in New Zealand, from 10.6% to 9.3%.

  4. In September 2026, HubSpot rose from 7th to 6th among marketing automation platforms in New Zealand.

  5. In September 2026, Ortto fell from 6th to 7th among marketing automation platforms in New Zealand.

  6. Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

How are Mailchimp’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mailchimp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mailchimp
  • mailchimp api
  • mailchimp email marketing
  • mailchimp newsletter

How the Brand Demand Index is measured

Who owns Mailchimp?

Mailchimp is owned by Intuit. Brandwave does not track any other brands owned by Intuit.

Do you work for Mailchimp? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Mailchimp compete?

Mailchimp is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Newsletter platforms1st of 750%Show ranking
Content marketing platforms1st of 1051.7%Show ranking
Email marketing platforms1st of 1056.9%Show ranking
Marketing automation platforms1st of 870.3%Shown above
Creator with pink hair and a pink jacket

Is Mailchimp your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free