Brandwave

Newsletter platforms in New Zealand:Which brands are most popular in search?

In August 2026, Substack was the most searched among newsletter platforms in New Zealand, with an estimated 10.5K branded searches and 94.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Substack94.4%
  2. beehiiv3.2%
  3. Buttondown1.2%
  4. Ghost0.63%
  5. Kit0.54%

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Share of SearchLeaderboard

Compare the newsletter and paid subscription platforms New Zealand writers and creators publish on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among newsletter platforms in New Zealand, by month

Share of Search by month for Substack, beehiiv. The figures are in the table below the chart.

View monthly share of search table
MonthSubstackbeehiivButtondownGhostKit
Oct 202591.2%3.7%1.1%1.2%2.7%
Nov 202591.6%3.8%1.1%1.1%2.3%
Dec 202591.9%3.6%1.4%1.2%1.9%
Jan 202694.5%2.5%0.71%0.71%1.6%
Feb 202693.5%3.1%0.87%1.1%1.4%
Mar 202694.2%3%0.88%0.88%1.1%
Apr 202693.6%3.6%0.95%0.95%0.86%
May 202693.5%3.6%1.2%0.96%0.7%
Jun 202694.1%3.1%1.1%0.71%1.1%
Jul 202693.8%3.2%1.3%0.86%0.86%
Aug 202694.4%3.2%1.2%0.63%0.54%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Substack

    94.4%

    held 1st · 10.5K estimated branded searches · +20.6% vs prior month · +0.7 points

  2. 2.beehiiv

    3.2%

    held 2nd · 360 estimated branded searches · +20% vs prior month · 0 points

  3. 3.Buttondown

    1.2%

    held 3rd · 130 estimated branded searches · +8.3% vs prior month · -0.1 points

  4. 4.Ghost

    0.63%

    held 4th · 70 estimated branded searches · -12.5% vs prior month · -0.2 points

  5. 5.Kit

    0.54%

    held 5th · 60 estimated branded searches · -25% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among newsletter platforms in New Zealand?

In August 2026, Substack was the most searched among newsletter platforms in New Zealand, with an estimated 10.5K branded searches and 94.4% estimated Share of Search within this set. beehiiv is in 2nd place, 91.2 percentage points behind at 3.2% Share of Search.

New Zealand newsletter platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Substack91.2% → 94.4%94.5%Jan 202691.2%Oct 20251st
beehiiv3.7% → 3.2%3.8%Nov 20252.5%Jan 20262nd
Buttondown1.1% → 1.2%1.4%Dec 20250.71%Jan 20265th → 3rd
Ghost1.2% → 0.63%1.2%Oct 20250.63%Aug 20264th
Kit2.7% → 0.54%2.7%Oct 20250.54%Aug 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Substack’s estimated Share of Search among newsletter platforms in New Zealand increased from 91.2% to 94.4%.
  • Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among newsletter platforms in New Zealand decreased from 3.7% to 3.2%.
  • Across the 11 months ending August 2026, Ghost’s estimated Share of Search among newsletter platforms in New Zealand decreased from 1.2% to 0.63%.
  • Across the 11 months ending August 2026, Kit’s estimated Share of Search among newsletter platforms in New Zealand decreased from 2.7% to 0.54%.
  • Across the 11 months ending August 2026, Substack’s estimated Share of Search among newsletter platforms in New Zealand peaked at 94.5% in January 2026 and was lowest at 91.2% in October 2025.
  • Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among newsletter platforms in New Zealand peaked at 3.8% in November 2025 and was lowest at 2.5% in January 2026.
  • Across the 11 months ending August 2026, Buttondown rose from 5th to 3rd among newsletter platforms in New Zealand.
  • Across the 11 months ending August 2026, Kit fell from 3rd to 5th among newsletter platforms in New Zealand.

How did search popularity change for New Zealand newsletter platforms in August 2026?

  1. In August 2026, Substack gained estimated Share of Search among newsletter platforms in New Zealand, from 93.8% to 94.4%.

  2. Estimated monthly branded searches for Buttondown in New Zealand rose 44.4% over 11 measured months, from 90 to 130 in August 2026.

  3. Estimated monthly branded searches for beehiiv in New Zealand rose 20% over 11 measured months, from 300 to 360 in August 2026.

  4. Estimated monthly branded searches for Kit in New Zealand fell 72.7% over 11 measured months, from 220 to 60 in August 2026.

  5. Estimated monthly branded searches for Ghost in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

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