Content marketing platforms in New Zealand:Which are most popular?
In September 2026, Mailchimp was the most searched content marketing platform in New Zealand, accounting for 51.7% of all searches among the ten platforms we track. When we checked with ChatGPT and Google AI Overviews, HubSpot was mentioned most often, in four of the five answers. HubSpot was recommended most often, coming first in three out of five responses.
MailchimpShare of searches 51.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
HubSpotShare of searches 35.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SemrushShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
OptimizelyShare of searches 2.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
PlanableShare of searches 0.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top content marketing platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, HubSpot was mentioned most often, in four of the five answers. HubSpot was recommended most often, coming first in three out of five answers. Semrush was second, and CoSchedule was third. Contently, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HubSpot1st
- Semrush2nd
CoSchedule3rd- Optimizely4th
StoryChief5th- Mailchimp6th
- Planable7th
Contently–
Skyword–
Uberflip–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HubSpot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Semrush3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mailchimp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Planable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CoSchedule2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- StoryChief2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimizely1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contently0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skyword0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uberflip0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about content marketing platforms
5 answers
Asked ChatGPT
“Which content marketing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best content marketing platforms in New Zealand?”
Asked ChatGPT
“What's the best content marketing platform in New Zealand for a marketing team?”
Searched Google, AI Overview
“content marketing platforms”
Searched Google, AI Overview
“content planning software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which content marketing platforms do people search for most?
This chart shows how often people search Google for each content marketing platform by name. Each line represents a brand's share of searches for all ten content marketing platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Mailchimp, HubSpot, Semrush, Optimizely. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailchimp | HubSpot | Semrush | Optimizely | Planable | Contently | CoSchedule | Skyword | StoryChief | Uberflip |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 28.7% | 8.3% | 2.4% | 0.68% | 0.36% | 0.04% | 0.08% | 0.04% | 0.04% |
| Nov 2025 | 60.3% | 28.6% | 7.9% | 1.9% | 0.69% | 0.37% | 0.08% | 0.04% | 0.08% | 0.04% |
| Dec 2025 | 59.2% | 28.8% | 8.1% | 2.3% | 1% | 0.42% | 0.06% | 0.06% | 0.06% | 0% |
| Jan 2026 | 49.9% | 36.1% | 10% | 2.4% | 1.1% | 0.25% | 0.15% | 0.05% | 0.05% | 0.05% |
| Feb 2026 | 55.3% | 32.2% | 9% | 2.2% | 0.96% | 0.18% | 0.05% | 0.05% | 0.05% | 0.05% |
| Mar 2026 | 54.8% | 32.4% | 9.1% | 2.2% | 0.96% | 0.33% | 0.07% | 0.07% | 0.04% | 0.04% |
| Apr 2026 | 51.5% | 36.5% | 8.5% | 2% | 0.89% | 0.38% | 0.04% | 0.08% | 0.04% | 0.04% |
| May 2026 | 51.2% | 36.6% | 8.4% | 2.5% | 0.89% | 0.3% | 0.04% | 0.04% | 0.04% | 0.04% |
| Jun 2026 | 47.5% | 41% | 7.8% | 2.3% | 1% | 0.27% | 0.08% | 0.04% | 0.04% | 0% |
| Jul 2026 | 54.9% | 32.2% | 9.1% | 2.2% | 1.2% | 0.32% | 0.05% | 0.05% | 0.05% | 0% |
| Aug 2026 | 46.4% | 39.9% | 9.3% | 2.8% | 0.98% | 0.33% | 0.09% | 0.09% | 0.05% | 0.05% |
| Sep 2026 | 51.7% | 35.9% | 8.4% | 2.5% | 0.9% | 0.38% | 0.04% | 0.04% | 0.04% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.7% | 12.1K | +22.2% | +5.2 points | |
| 2, held 2nd | 35.9% | 8.4K | -1.1% | -3.9 points | |
| 3, held 3rd | 8.4% | 2K | -1% | -0.9 points | |
| 4, held 4th | 2.5% | 590 | 0% | -0.2 points | |
| 5, held 5th | 0.9% | 210 | 0% | -0.1 points | |
| 6, held 6th | 0.38% | 90 | +28.6% | +0.1 points | |
| 7, held 7th | 0.04% | 10 | -50% | -0.1 points | |
| 8, held 8th | 0.04% | 10 | -50% | -0.1 points | |
| 9, held 9th | 0.04% | 10 | 0% | 0 points | |
| 10, held 10th | 0.04% | 10 | 0% | 0 points |
51.7%
Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share +5.2 points.
2.
HubSpot35.9%
Held 2nd. 8.4K estimated branded searches, -1.1% vs prior month. Share -3.9 points.
3.
Semrush8.4%
Held 3rd. 2K estimated branded searches, -1% vs prior month. Share -0.9 points.
2.5%
Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Planable0.9%
Held 5th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.38%
Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.
0.04%
Held 7th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.
8.
Skyword0.04%
Held 8th. 10 estimated branded searches, -50% vs prior month. Share -0.1 points.
0.04%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
10.
Uberflip0.04%
Held 10th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among content marketing platforms in New Zealand?
10 brands
In September 2026, Mailchimp was the most searched among content marketing platforms in New Zealand, with an estimated 12.1K branded searches, 51.7% of all searches for the ten we track. HubSpot is in 2nd place, 15.7 percentage points behind at 35.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Mailchimp | 59.4% → 51.7% | 60.3%Nov 2025 | 46.4%Aug 2026 | 1st |
| HubSpot | 28.7% → 35.9% | 41%Jun 2026 | 28.6%Nov 2025 | 2nd |
| Semrush | 8.3% → 8.4% | 10%Jan 2026 | 7.8%Jun 2026 | 3rd |
| Optimizely | 2.4% → 2.5% | 2.8%Aug 2026 | 1.9%Nov 2025 | 4th |
| Planable | 0.68% → 0.9% | 1.2%Jul 2026 | 0.68%Oct 2025 | 5th |
| Contently | 0.36% → 0.38% | 0.42%Dec 2025 | 0.18%Feb 2026 | 6th |
| CoSchedule | 0.04% | 0.15%Jan 2026 | 0.04%Oct 2025 | 8th → 7th |
| Skyword | 0.08% → 0.04% | 0.09%Aug 2026 | 0.04%Jun 2026 | 7th → 8th |
| StoryChief | 0.04% | 0.08%Nov 2025 | 0.04%Mar 2026 | 9th |
| Uberflip | 0.04% | 0.05%Jan 2026 | 0%Dec 2025 | 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Mailchimp’s share of searches among content marketing platforms in New Zealand decreased from 59.4% to 51.7%.
- Across the 12 months ending September 2026, HubSpot’s share of searches among content marketing platforms in New Zealand increased from 28.7% to 35.9%.
- Across the 12 months ending September 2026, Mailchimp’s share of searches among content marketing platforms in New Zealand peaked at 60.3% in November 2025 and was lowest at 46.4% in August 2026.
- Across the 12 months ending September 2026, HubSpot’s share of searches among content marketing platforms in New Zealand peaked at 41% in June 2026 and was lowest at 28.6% in November 2025.
- Across the 12 months ending September 2026, Semrush’s share of searches among content marketing platforms in New Zealand peaked at 10% in January 2026 and was lowest at 7.8% in June 2026.
- Across the 12 months ending September 2026, CoSchedule rose from 8th to 7th among content marketing platforms in New Zealand.
- Across the 12 months ending September 2026, Skyword fell from 7th to 8th among content marketing platforms in New Zealand.
- Across the 12 months ending September 2026, Semrush, Optimizely, Planable, Contently, StoryChief and Uberflip held steady: their share of searches among content marketing platforms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand content marketing platforms in September 2026?
5 changes
In September 2026, Mailchimp gained share of searches among content marketing platforms in New Zealand, from 46.4% to 51.7%.
In September 2026, HubSpot lost share of searches among content marketing platforms in New Zealand, from 39.9% to 35.9%.
In September 2026, Semrush lost share of searches among content marketing platforms in New Zealand, from 9.3% to 8.4%.
Estimated monthly branded searches for Planable in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Estimated monthly branded searches for Skyword in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
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