ActiveCampaign vs Mailchimp:Which is more popular by branded search in New Zealand?
In August 2026, Mailchimp had more branded searches than ActiveCampaign among email marketing platforms in New Zealand. Mailchimp was estimated to have 10.5K branded searches compared to ActiveCampaign’s 440, and held a 52.5% Share of Search versus ActiveCampaign’s 2.2%.
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Which is more popular in search, ActiveCampaign or Mailchimp?
Compare the email marketing platforms New Zealand businesses send newsletters and campaigns with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mailchimp, ActiveCampaign. The figures are in the table below the chart.
View monthly share of search table
| Month | Mailchimp | Klaviyo | MailerLite | Brevo | Campaign Monitor | Flodesk | ActiveCampaign | Constant Contact | Omnisend |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 12.3% | 7% | 4.3% | 5.4% | 3.8% | 2.1% | 1.2% | 1.1% |
| Nov 2025 | 63% | 12.4% | 6.8% | 3.9% | 5.4% | 3.9% | 2.1% | 1.4% | 0.99% |
| Dec 2025 | 60.8% | 11.6% | 8% | 4.6% | 5.4% | 4.4% | 2.5% | 1.4% | 1.2% |
| Jan 2026 | 57.5% | 13.9% | 9.2% | 5.3% | 5% | 3.6% | 2.8% | 1.6% | 1% |
| Feb 2026 | 62.3% | 12.5% | 8.3% | 4.6% | 5% | 3.2% | 2.1% | 0.94% | 1.1% |
| Mar 2026 | 60.5% | 11.9% | 7.8% | 6.6% | 5.3% | 3% | 2.5% | 1.3% | 1.1% |
| Apr 2026 | 58.1% | 14% | 9.2% | 6.3% | 4.7% | 2.9% | 2.4% | 1.4% | 1.1% |
| May 2026 | 56.6% | 16.7% | 7.6% | 6.1% | 4.6% | 3.4% | 2.3% | 1.5% | 1.3% |
| Jun 2026 | 57.3% | 13.8% | 9.2% | 6.3% | 4.7% | 3.4% | 2.4% | 1.6% | 1.3% |
| Jul 2026 | 57.9% | 13.9% | 9.1% | 6.3% | 4.7% | 3.5% | 2% | 1.1% | 1.6% |
| Aug 2026 | 52.5% | 15.1% | 10% | 8.4% | 5.2% | 3.9% | 2.2% | 1.4% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the ActiveCampaign and Mailchimp comparison changed over the last 12 months?
3 findings
- Mailchimp was ahead of ActiveCampaign in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ActiveCampaign’s estimated Share of Search among email marketing platforms in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 520 to 440.
- Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand moved from 62.8% to 52.5%, and its estimated monthly branded searches moved from 15.3K to 10.5K.
How did search popularity change for New Zealand email marketing platforms in August 2026?
2 changes
In August 2026, Mailchimp lost estimated Share of Search among email marketing platforms in New Zealand, from 57.9% to 52.5%.
Estimated monthly branded searches for ActiveCampaign in New Zealand fell 15.4% over 11 measured months, from 520 to 440 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ActiveCampaign’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ActiveCampaign
4 branded search terms
- activecampaign
- activecampaign com
- activecampaign email marketing
- activecampaign pricing
Mailchimp
10 branded search terms
- mailchimp
- mailchimp api
- mailchimp com
- mailchimp cost
- mailchimp email marketing
- mailchimp near me
- mailchimp newsletter
- mailchimp nz
- mailchimp online
- mailchimp what is
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.