Brandwave

How popular isOmnisend?

In September 2026, people searched for Omnisend by name about 270 times in New Zealand, about the same as the previous year. These searches made up 1.3% of all New Zealand email marketing platform searches, placing Omnisend ninth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about email marketing platforms, Omnisend appeared in one of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Omnisend is the ninth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. MailchimpShare of searches 56.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KlaviyoShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. BrevoShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. MailerLiteShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. OmnisendShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top email marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Omnisend was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Omnisend is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailchimp1st
  2. MailerLite2nd
  3. Brevo3rd
  4. ActiveCampaign4th
  5. Klaviyo5th
  6. Omnisend6th
  7. Campaign Monitor7th
  8. Flodesk–
  9. Constant Contact–
  10. Kit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which email marketing platforms compete with Omnisend?

Omnisend against email marketing platforms in New Zealand, by month

Share of searches by month for Mailchimp, Klaviyo, Brevo, MailerLite, Campaign Monitor, Flodesk, Omnisend. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoMailerLiteCampaign MonitorFlodeskActiveCampaignConstant ContactOmnisendKit
Oct 202562.4%12.3%4.2%6.8%5.5%3.7%2%1.1%1.1%0.88%
Nov 202562.7%12.3%3.8%6.8%5.5%3.8%2.1%1.4%0.93%0.72%
Dec 202560.4%11.6%4.5%8%5.4%4.4%2.4%1.3%1.2%0.85%
Jan 202657%13.9%5.2%9.2%5%3.5%2.8%1.5%0.97%0.97%
Feb 202662.1%12.3%4.6%8.2%5.1%3.1%2%0.92%1.1%0.56%
Mar 202660.3%11.9%6.6%7.8%5.3%2.9%2.4%1.3%1.1%0.45%
Apr 202657.9%14%6.3%9.2%4.8%2.8%2.3%1.2%1%0.43%
May 202656.1%16.9%6.1%7.6%4.7%3.4%2.3%1.5%1.2%0.32%
Jun 202657.1%13.8%6.2%9.1%4.7%3.4%2.3%1.5%1.3%0.52%
Jul 202657.8%13.8%6.3%9.2%4.7%3.4%1.9%0.99%1.6%0.33%
Aug 202652.1%15.3%8.5%10.1%5.2%3.8%2.1%1.4%1.4%0.26%
Sep 202656.9%13.7%7.6%7.5%6.1%3.4%1.8%1.5%1.3%0.19%

  1. 1.Mailchimp

    56.9%

    Held 1st. 12.1K estimated branded searches, +21.6% vs prior month. Share +4.8 points.

  2. 2.Klaviyo

    13.7%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Brevo

    7.6%

    Moved from 4th to 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.MailerLite

    7.5%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -17% vs prior month. Share -2.6 points.

  5. 5.Campaign Monitor

    6.1%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.

  6. 6.Flodesk

    3.4%

    Held 6th. 720 estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  7. 7.ActiveCampaign

    1.8%

    Held 7th. 390 estimated branded searches, -2.5% vs prior month. Share -0.3 points.

  8. 8.Constant Contact

    1.5%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  9. 9.Omnisend

    1.3%

    Held 9th. 270 estimated branded searches, +3.8% vs prior month. Share -0.1 points.

  10. 10.Kit

    0.19%

    Held 10th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Omnisend and its closest rivals

Every comparison with Omnisend

9 comparisons

How has branded search demand for Omnisend changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Omnisend in New Zealand held steady, from 260 to 270.
  • Across the 12 months ending September 2026, Omnisend’s share of searches among email marketing platforms in New Zealand held steady, from 1.1% to 1.3%.

How did search popularity change for New Zealand email marketing platforms in September 2026?

6 changes

  1. In September 2026, Mailchimp gained share of searches among email marketing platforms in New Zealand, from 52.1% to 56.9%.

  2. In September 2026, Campaign Monitor gained share of searches among email marketing platforms in New Zealand, from 5.2% to 6.1%.

  3. In September 2026, MailerLite lost share of searches among email marketing platforms in New Zealand, from 10.1% to 7.5%.

  4. In September 2026, Klaviyo lost share of searches among email marketing platforms in New Zealand, from 15.3% to 13.7%.

  5. In September 2026, Brevo lost share of searches among email marketing platforms in New Zealand, from 8.5% to 7.6%.

  6. Estimated monthly branded searches for Constant Contact in New Zealand rose 18.5% over 12 measured months, from 270 to 320 in September 2026.

How are Omnisend’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Omnisend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • omnisend
  • omnisend email marketing
  • omnisend newsletter

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How the Brand Demand Index is measured

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