Kit vs Omnisend:Which is more popular?
In September 2026, Omnisend had more branded searches than Kit among email marketing platforms in New Zealand. Omnisend had about 270 branded searches, while Kit had 40. Omnisend made up 1.3% of all email marketing platform searches we track, and Kit accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about email marketing platforms, Omnisend appeared in one of the five answers and Kit in none.
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Top email marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Omnisend was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mailchimp1st
MailerLite2nd
Brevo3rd
ActiveCampaign4th
Klaviyo5th
Omnisend6th
Campaign Monitor7th
Flodesk–
Constant Contact–
Kit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email marketing platforms
5 answers
Asked ChatGPT
“Which email marketing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best email marketing platforms in New Zealand?”
Asked ChatGPT
“What's the best email marketing platform in New Zealand for newsletter campaigns?”
Searched Google, AI Overview
“best email marketing platform”
Searched Google, AI Overview
“email campaign tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kit or Omnisend more popular in search?
This chart shows how often people search Google for Kit and Omnisend by name. Each line represents a brand's share of searches for all ten email marketing platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Omnisend, Kit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailchimp | Klaviyo | Brevo | MailerLite | Campaign Monitor | Flodesk | ActiveCampaign | Constant Contact | Omnisend | Kit |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 12.3% | 4.2% | 6.8% | 5.5% | 3.7% | 2% | 1.1% | 1.1% | 0.88% |
| Nov 2025 | 62.7% | 12.3% | 3.8% | 6.8% | 5.5% | 3.8% | 2.1% | 1.4% | 0.93% | 0.72% |
| Dec 2025 | 60.4% | 11.6% | 4.5% | 8% | 5.4% | 4.4% | 2.4% | 1.3% | 1.2% | 0.85% |
| Jan 2026 | 57% | 13.9% | 5.2% | 9.2% | 5% | 3.5% | 2.8% | 1.5% | 0.97% | 0.97% |
| Feb 2026 | 62.1% | 12.3% | 4.6% | 8.2% | 5.1% | 3.1% | 2% | 0.92% | 1.1% | 0.56% |
| Mar 2026 | 60.3% | 11.9% | 6.6% | 7.8% | 5.3% | 2.9% | 2.4% | 1.3% | 1.1% | 0.45% |
| Apr 2026 | 57.9% | 14% | 6.3% | 9.2% | 4.8% | 2.8% | 2.3% | 1.2% | 1% | 0.43% |
| May 2026 | 56.1% | 16.9% | 6.1% | 7.6% | 4.7% | 3.4% | 2.3% | 1.5% | 1.2% | 0.32% |
| Jun 2026 | 57.1% | 13.8% | 6.2% | 9.1% | 4.7% | 3.4% | 2.3% | 1.5% | 1.3% | 0.52% |
| Jul 2026 | 57.8% | 13.8% | 6.3% | 9.2% | 4.7% | 3.4% | 1.9% | 0.99% | 1.6% | 0.33% |
| Aug 2026 | 52.1% | 15.3% | 8.5% | 10.1% | 5.2% | 3.8% | 2.1% | 1.4% | 1.4% | 0.26% |
| Sep 2026 | 56.9% | 13.7% | 7.6% | 7.5% | 6.1% | 3.4% | 1.8% | 1.5% | 1.3% | 0.19% |
How has the Kit and Omnisend comparison changed over the last 12 months?
3 findings
- Omnisend was ahead of Kit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kit’s share of searches among email marketing platforms in New Zealand moved from 0.88% to 0.19%, and its estimated monthly branded searches moved from 210 to 40.
- Across the 12 months ending September 2026, Omnisend’s share of searches among email marketing platforms in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 260 to 270.
How did search popularity change for New Zealand email marketing platforms in September 2026?
1 change
Estimated monthly branded searches for Kit in New Zealand fell 81% over 12 measured months, from 210 to 40 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kit’s and Omnisend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email marketing platforms
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