Brandwave

Klaviyo vs MailerLite:Which is more popular?

In September 2026, Klaviyo had more branded searches than MailerLite among email marketing platforms in New Zealand. Klaviyo had about 2,930 branded searches, while MailerLite had 1,610. Klaviyo made up 13.7% of all email marketing platform searches we track, and MailerLite accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about email marketing platforms, Klaviyo and MailerLite each appeared in four of the five answers. MailerLite was mentioned before Klaviyo in three out of four answers that named either.

Among email marketing platforms in New Zealand in September 2026

Who do people search for more?

Klaviyo, about 82% more searches than MailerLite

Klaviyo 2.9K searchesMailerLite 1.6K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Klaviyo in 4 of 5MailerLite in 4 of 5

Who does AI recommend more?

MailerLite, named ahead of Klaviyo in 3 of 4 answers

MailerLite first in 3Klaviyo first in 1

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Top email marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klaviyo and MailerLite were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MailerLite was listed before Klaviyo in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailchimp1st
  2. MailerLite2nd
  3. Brevo3rd
  4. ActiveCampaign4th
  5. Klaviyo5th
  6. Omnisend6th
  7. Campaign Monitor7th
  8. Flodesk–
  9. Constant Contact–
  10. Kit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Klaviyo or MailerLite more popular in search?

This chart shows how often people search Google for Klaviyo and MailerLite by name. Each line represents a brand's share of searches for all ten email marketing platforms we track, month by month, from searches in New Zealand.

Klaviyo and MailerLite among email marketing platforms in New Zealand, by month

Share of searches by month for Klaviyo, MailerLite. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoMailerLiteCampaign MonitorFlodeskActiveCampaignConstant ContactOmnisendKit
Oct 202562.4%12.3%4.2%6.8%5.5%3.7%2%1.1%1.1%0.88%
Nov 202562.7%12.3%3.8%6.8%5.5%3.8%2.1%1.4%0.93%0.72%
Dec 202560.4%11.6%4.5%8%5.4%4.4%2.4%1.3%1.2%0.85%
Jan 202657%13.9%5.2%9.2%5%3.5%2.8%1.5%0.97%0.97%
Feb 202662.1%12.3%4.6%8.2%5.1%3.1%2%0.92%1.1%0.56%
Mar 202660.3%11.9%6.6%7.8%5.3%2.9%2.4%1.3%1.1%0.45%
Apr 202657.9%14%6.3%9.2%4.8%2.8%2.3%1.2%1%0.43%
May 202656.1%16.9%6.1%7.6%4.7%3.4%2.3%1.5%1.2%0.32%
Jun 202657.1%13.8%6.2%9.1%4.7%3.4%2.3%1.5%1.3%0.52%
Jul 202657.8%13.8%6.3%9.2%4.7%3.4%1.9%0.99%1.6%0.33%
Aug 202652.1%15.3%8.5%10.1%5.2%3.8%2.1%1.4%1.4%0.26%
Sep 202656.9%13.7%7.6%7.5%6.1%3.4%1.8%1.5%1.3%0.19%

How has the Klaviyo and MailerLite comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand email marketing platforms in September 2026?

2 changes

  1. In September 2026, MailerLite lost share of searches among email marketing platforms in New Zealand, from 10.1% to 7.5%.

  2. In September 2026, Klaviyo lost share of searches among email marketing platforms in New Zealand, from 15.3% to 13.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Klaviyo’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Klaviyo

3 branded search terms

  • klaviyo
  • klaviyo email marketing
  • klaviyo newsletter

MailerLite

3 branded search terms

  • mailerlite
  • mailerlite email marketing
  • mailerlite newsletter

How the Brand Demand Index is measured

Other head-to-heads among email marketing platforms

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