Brandwave

Mailchimp vs MailerLite:Which is more popular?

In September 2026, Mailchimp had more branded searches than MailerLite among email marketing platforms in New Zealand. Mailchimp had about 12,100 branded searches, while MailerLite had 1,610. Mailchimp made up 56.9% of all email marketing platform searches we track, and MailerLite accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about email marketing platforms, Mailchimp appeared in all five answers and MailerLite in four. MailerLite was mentioned before Mailchimp in three out of five answers.

Among email marketing platforms in New Zealand in September 2026

Who do people search for more?

Mailchimp, about 8 searches for every 1 for MailerLite

Mailchimp 12.1K searchesMailerLite 1.6K searches

Who does AI mention more?

Mailchimp, mentioned in every answer we collected

Mailchimp in 5 of 5MailerLite in 4 of 5

Who does AI recommend more?

MailerLite, named ahead of Mailchimp in 3 of 5 answers

MailerLite first in 3Mailchimp first in 2

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Top email marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mailchimp appeared in all five answers. MailerLite was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. MailerLite was listed before Mailchimp in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailchimp1st
  2. MailerLite2nd
  3. Brevo3rd
  4. ActiveCampaign4th
  5. Klaviyo5th
  6. Omnisend6th
  7. Campaign Monitor7th
  8. Flodesk–
  9. Constant Contact–
  10. Kit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mailchimp or MailerLite more popular in search?

This chart shows how often people search Google for Mailchimp and MailerLite by name. Each line represents a brand's share of searches for all ten email marketing platforms we track, month by month, from searches in New Zealand.

Mailchimp and MailerLite among email marketing platforms in New Zealand, by month

Share of searches by month for Mailchimp, MailerLite. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoMailerLiteCampaign MonitorFlodeskActiveCampaignConstant ContactOmnisendKit
Oct 202562.4%12.3%4.2%6.8%5.5%3.7%2%1.1%1.1%0.88%
Nov 202562.7%12.3%3.8%6.8%5.5%3.8%2.1%1.4%0.93%0.72%
Dec 202560.4%11.6%4.5%8%5.4%4.4%2.4%1.3%1.2%0.85%
Jan 202657%13.9%5.2%9.2%5%3.5%2.8%1.5%0.97%0.97%
Feb 202662.1%12.3%4.6%8.2%5.1%3.1%2%0.92%1.1%0.56%
Mar 202660.3%11.9%6.6%7.8%5.3%2.9%2.4%1.3%1.1%0.45%
Apr 202657.9%14%6.3%9.2%4.8%2.8%2.3%1.2%1%0.43%
May 202656.1%16.9%6.1%7.6%4.7%3.4%2.3%1.5%1.2%0.32%
Jun 202657.1%13.8%6.2%9.1%4.7%3.4%2.3%1.5%1.3%0.52%
Jul 202657.8%13.8%6.3%9.2%4.7%3.4%1.9%0.99%1.6%0.33%
Aug 202652.1%15.3%8.5%10.1%5.2%3.8%2.1%1.4%1.4%0.26%
Sep 202656.9%13.7%7.6%7.5%6.1%3.4%1.8%1.5%1.3%0.19%

How has the Mailchimp and MailerLite comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand email marketing platforms in September 2026?

2 changes

  1. In September 2026, Mailchimp gained share of searches among email marketing platforms in New Zealand, from 52.1% to 56.9%.

  2. In September 2026, MailerLite lost share of searches among email marketing platforms in New Zealand, from 10.1% to 7.5%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Mailchimp’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mailchimp

4 branded search terms

  • mailchimp
  • mailchimp api
  • mailchimp email marketing
  • mailchimp newsletter

MailerLite

3 branded search terms

  • mailerlite
  • mailerlite email marketing
  • mailerlite newsletter

How the Brand Demand Index is measured

Other head-to-heads among email marketing platforms

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