Klaviyo vs Mailchimp:Which is more popular?
In September 2026, Mailchimp had more branded searches than Klaviyo among email marketing platforms in New Zealand. Mailchimp had about 12,100 branded searches, while Klaviyo had 2,930. Mailchimp made up 56.9% of all email marketing platform searches we track, and Klaviyo accounted for 13.7%. When we asked ChatGPT and Google AI Overviews about email marketing platforms, Mailchimp appeared in all five answers and Klaviyo in four. Mailchimp was mentioned before Klaviyo in every answer.
Who do people search for more?
Mailchimp, about 4 searches for every 1 for Klaviyo
Who does AI mention more?
Mailchimp, mentioned in every answer we collected
Who does AI recommend more?
Mailchimp, named ahead of Klaviyo in every answer
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Top email marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mailchimp appeared in all five answers. Klaviyo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mailchimp was listed before Klaviyo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Mailchimp1st
MailerLite2nd
Brevo3rd
ActiveCampaign4th
Klaviyo5th
Omnisend6th
Campaign Monitor7th
Flodesk–
Constant Contact–
Kit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about email marketing platforms
5 answers
Asked ChatGPT
“Which email marketing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best email marketing platforms in New Zealand?”
Asked ChatGPT
“What's the best email marketing platform in New Zealand for newsletter campaigns?”
Searched Google, AI Overview
“best email marketing platform”
Searched Google, AI Overview
“email campaign tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Klaviyo or Mailchimp more popular in search?
This chart shows how often people search Google for Klaviyo and Mailchimp by name. Each line represents a brand's share of searches for all ten email marketing platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Mailchimp, Klaviyo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mailchimp | Klaviyo | Brevo | MailerLite | Campaign Monitor | Flodesk | ActiveCampaign | Constant Contact | Omnisend | Kit |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.4% | 12.3% | 4.2% | 6.8% | 5.5% | 3.7% | 2% | 1.1% | 1.1% | 0.88% |
| Nov 2025 | 62.7% | 12.3% | 3.8% | 6.8% | 5.5% | 3.8% | 2.1% | 1.4% | 0.93% | 0.72% |
| Dec 2025 | 60.4% | 11.6% | 4.5% | 8% | 5.4% | 4.4% | 2.4% | 1.3% | 1.2% | 0.85% |
| Jan 2026 | 57% | 13.9% | 5.2% | 9.2% | 5% | 3.5% | 2.8% | 1.5% | 0.97% | 0.97% |
| Feb 2026 | 62.1% | 12.3% | 4.6% | 8.2% | 5.1% | 3.1% | 2% | 0.92% | 1.1% | 0.56% |
| Mar 2026 | 60.3% | 11.9% | 6.6% | 7.8% | 5.3% | 2.9% | 2.4% | 1.3% | 1.1% | 0.45% |
| Apr 2026 | 57.9% | 14% | 6.3% | 9.2% | 4.8% | 2.8% | 2.3% | 1.2% | 1% | 0.43% |
| May 2026 | 56.1% | 16.9% | 6.1% | 7.6% | 4.7% | 3.4% | 2.3% | 1.5% | 1.2% | 0.32% |
| Jun 2026 | 57.1% | 13.8% | 6.2% | 9.1% | 4.7% | 3.4% | 2.3% | 1.5% | 1.3% | 0.52% |
| Jul 2026 | 57.8% | 13.8% | 6.3% | 9.2% | 4.7% | 3.4% | 1.9% | 0.99% | 1.6% | 0.33% |
| Aug 2026 | 52.1% | 15.3% | 8.5% | 10.1% | 5.2% | 3.8% | 2.1% | 1.4% | 1.4% | 0.26% |
| Sep 2026 | 56.9% | 13.7% | 7.6% | 7.5% | 6.1% | 3.4% | 1.8% | 1.5% | 1.3% | 0.19% |
How has the Klaviyo and Mailchimp comparison changed over the last 12 months?
3 findings
- Mailchimp was ahead of Klaviyo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among email marketing platforms in New Zealand moved from 12.3% to 13.7%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Mailchimp’s share of searches among email marketing platforms in New Zealand moved from 62.4% to 56.9%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for New Zealand email marketing platforms in September 2026?
2 changes
In September 2026, Mailchimp gained share of searches among email marketing platforms in New Zealand, from 52.1% to 56.9%.
In September 2026, Klaviyo lost share of searches among email marketing platforms in New Zealand, from 15.3% to 13.7%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Klaviyo’s and Mailchimp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among email marketing platforms
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