Brandwave

How popular isKlaviyo?

In September 2026, people searched for Klaviyo by name about 2,930 times in New Zealand, about the same as the previous year. These searches made up 13.7% of all New Zealand email marketing platform searches, placing Klaviyo second out of ten platforms. When we asked both ChatGPT and Google AI Overviews about email marketing platforms, Klaviyo appeared in four of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Klaviyo is the second most searched of 10 competitors and the fifth most recommended in AI answers.

  1. MailchimpShare of searches 56.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. KlaviyoShare of searches 13.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. BrevoShare of searches 7.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. MailerLiteShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Campaign MonitorShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

+5 more

Klaviyo website (opens in a new tab)

Follow Klaviyo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top email marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Klaviyo is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mailchimp1st
  2. MailerLite2nd
  3. Brevo3rd
  4. ActiveCampaign4th
  5. Klaviyo5th
  6. Omnisend6th
  7. Campaign Monitor7th
  8. Flodesk–
  9. Constant Contact–
  10. Kit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mailchimp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brevo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MailerLite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ActiveCampaign3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campaign Monitor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omnisend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flodesk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Constant Contact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which email marketing platforms compete with Klaviyo?

Klaviyo against email marketing platforms in New Zealand, by month

Share of searches by month for Mailchimp, Klaviyo, Brevo, MailerLite, Campaign Monitor, Flodesk. The figures are in the table below the chart.

View monthly share of searches table
MonthMailchimpKlaviyoBrevoMailerLiteCampaign MonitorFlodeskActiveCampaignConstant ContactOmnisendKit
Oct 202562.4%12.3%4.2%6.8%5.5%3.7%2%1.1%1.1%0.88%
Nov 202562.7%12.3%3.8%6.8%5.5%3.8%2.1%1.4%0.93%0.72%
Dec 202560.4%11.6%4.5%8%5.4%4.4%2.4%1.3%1.2%0.85%
Jan 202657%13.9%5.2%9.2%5%3.5%2.8%1.5%0.97%0.97%
Feb 202662.1%12.3%4.6%8.2%5.1%3.1%2%0.92%1.1%0.56%
Mar 202660.3%11.9%6.6%7.8%5.3%2.9%2.4%1.3%1.1%0.45%
Apr 202657.9%14%6.3%9.2%4.8%2.8%2.3%1.2%1%0.43%
May 202656.1%16.9%6.1%7.6%4.7%3.4%2.3%1.5%1.2%0.32%
Jun 202657.1%13.8%6.2%9.1%4.7%3.4%2.3%1.5%1.3%0.52%
Jul 202657.8%13.8%6.3%9.2%4.7%3.4%1.9%0.99%1.6%0.33%
Aug 202652.1%15.3%8.5%10.1%5.2%3.8%2.1%1.4%1.4%0.26%
Sep 202656.9%13.7%7.6%7.5%6.1%3.4%1.8%1.5%1.3%0.19%

  1. 1.Mailchimp

    56.9%

    Held 1st. 12.1K estimated branded searches, +21.6% vs prior month. Share +4.8 points.

  2. 2.Klaviyo

    13.7%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Brevo

    7.6%

    Moved from 4th to 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.MailerLite

    7.5%

    Moved from 3rd to 4th. 1.6K estimated branded searches, -17% vs prior month. Share -2.6 points.

  5. 5.Campaign Monitor

    6.1%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.9 points.

  6. 6.Flodesk

    3.4%

    Held 6th. 720 estimated branded searches, -1.4% vs prior month. Share -0.4 points.

  7. 7.ActiveCampaign

    1.8%

    Held 7th. 390 estimated branded searches, -2.5% vs prior month. Share -0.3 points.

  8. 8.Constant Contact

    1.5%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  9. 9.Omnisend

    1.3%

    Held 9th. 270 estimated branded searches, +3.8% vs prior month. Share -0.1 points.

  10. 10.Kit

    0.19%

    Held 10th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Klaviyo and its closest rivals

Every comparison with Klaviyo

18 comparisons

How has branded search demand for Klaviyo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Klaviyo in New Zealand held steady at 2.9K.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among email marketing platforms in New Zealand increased from 12.3% to 13.7%.
  • Across the 12 months ending September 2026, Klaviyo’s share of searches among email marketing platforms in New Zealand peaked at 16.9% in May 2026 and was lowest at 11.6% in December 2025.

How did search popularity change for New Zealand email marketing platforms in September 2026?

6 changes

  1. In September 2026, Mailchimp gained share of searches among email marketing platforms in New Zealand, from 52.1% to 56.9%.

  2. In September 2026, Campaign Monitor gained share of searches among email marketing platforms in New Zealand, from 5.2% to 6.1%.

  3. In September 2026, MailerLite lost share of searches among email marketing platforms in New Zealand, from 10.1% to 7.5%.

  4. In September 2026, Klaviyo lost share of searches among email marketing platforms in New Zealand, from 15.3% to 13.7%.

  5. In September 2026, Brevo lost share of searches among email marketing platforms in New Zealand, from 8.5% to 7.6%.

  6. Estimated monthly branded searches for Constant Contact in New Zealand rose 18.5% over 12 measured months, from 270 to 320 in September 2026.

How are Klaviyo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Klaviyo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • klaviyo
  • klaviyo email marketing
  • klaviyo newsletter

Do you work for Klaviyo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Klaviyo compete?

Klaviyo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Email marketing platforms2nd of 1013.7%Shown above
Marketing automation platforms2nd of 816.8%Show ranking
Customer engagement platforms2nd of 1025%Show ranking
SMS marketing platforms1st of 956.2%Show ranking
Creator with pink hair and a pink jacket

Is Klaviyo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free