Brandwave

SMS marketing platforms in New Zealand:Which brands are most popular in search?

In August 2026, ClickSend was the most searched among SMS marketing platforms in New Zealand, with an estimated 360 branded searches and 61% estimated Share of Search within this set.

Share of Search, August 2026
  1. ClickSend61%
  2. Burst SMS16.9%
  3. Modica16.9%
  4. Textmagic3.4%
  5. Attentive1.7%

Follow SMS marketing platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the bulk SMS and text marketing platforms New Zealand businesses message customers with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among SMS marketing platforms in New Zealand, by month

Share of Search by month for ClickSend, Burst SMS, Modica, Textmagic. The figures are in the table below the chart.

View monthly share of search table
MonthClickSendBurst SMSModicaTextmagicAttentive
Oct 202547.1%25.7%17.1%7.1%2.9%
Nov 202539%25.4%25.4%6.8%3.4%
Dec 202552.2%21.7%21.7%4.3%0%
Jan 202650%21.4%21.4%5.4%1.8%
Feb 202649.2%24.6%16.4%6.6%3.3%
Mar 202657.1%19%19%3.2%1.6%
Apr 202655.6%19%19%4.8%1.6%
May 202654.9%16.9%21.1%5.6%1.4%
Jun 202661.9%15.9%15.9%4.8%1.6%
Jul 202658.1%24.2%16.1%1.6%0%
Aug 202661%16.9%16.9%3.4%1.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ClickSend

    61%

    held 1st · 360 estimated branded searches · 0% vs prior month · +3 points

  2. 2.Burst SMS

    16.9%

    held 2nd · 100 estimated branded searches · -33.3% vs prior month · -7.2 points

  3. 3.Modica

    16.9%

    held 3rd · 100 estimated branded searches · 0% vs prior month · +0.8 points

  4. 4.Textmagic

    3.4%

    held 4th · 20 estimated branded searches · +100% vs prior month · +1.8 points

  5. 5.Attentive

    1.7%

    held 5th · 10 estimated branded searches · — vs prior month · +1.7 points

Compare search popularity between leading brands

Which brand is most popular in search among SMS marketing platforms in New Zealand?

In August 2026, ClickSend was the most searched among SMS marketing platforms in New Zealand, with an estimated 360 branded searches and 61% estimated Share of Search within this set. Burst SMS is in 2nd place, 44.1 percentage points behind at 16.9% Share of Search.

New Zealand SMS marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ClickSend47.1% → 61%61.9%Jun 202639%Nov 20251st
Burst SMS25.7% → 16.9%25.7%Oct 202515.9%Jun 20262nd
Modica17.1% → 16.9%25.4%Nov 202515.9%Jun 20263rd
Textmagic7.1% → 3.4%7.1%Oct 20251.6%Jul 20264th
Attentive2.9% → 1.7%3.4%Nov 20250%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, ClickSend’s estimated Share of Search among SMS marketing platforms in New Zealand increased from 47.1% to 61%.
  • Across the 11 months ending August 2026, Burst SMS’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 25.7% to 16.9%.
  • Across the 11 months ending August 2026, Textmagic’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 7.1% to 3.4%.
  • Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand decreased from 2.9% to 1.7%.
  • Across the 11 months ending August 2026, ClickSend’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 61.9% in June 2026 and was lowest at 39% in November 2025.
  • Across the 11 months ending August 2026, Burst SMS’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 25.7% in October 2025 and was lowest at 15.9% in June 2026.
  • Across the 11 months ending August 2026, Modica’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 25.4% in November 2025 and was lowest at 15.9% in June 2026.
  • Across the 11 months ending August 2026, Textmagic’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 7.1% in October 2025 and was lowest at 1.6% in July 2026.
  • Across the 11 months ending August 2026, Attentive’s estimated Share of Search among SMS marketing platforms in New Zealand peaked at 3.4% in November 2025 and was lowest at 0% in December 2025.
  • Across the 11 months ending August 2026, Modica held steady: its estimated Share of Search among SMS marketing platforms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand SMS marketing platforms in August 2026?

  1. In August 2026, ClickSend gained estimated Share of Search among SMS marketing platforms in New Zealand, from 58.1% to 61%.

  2. In August 2026, Textmagic gained estimated Share of Search among SMS marketing platforms in New Zealand, from 1.6% to 3.4%.

  3. In August 2026, Attentive gained estimated Share of Search among SMS marketing platforms in New Zealand, from 0% to 1.7%.

  4. In August 2026, Modica gained estimated Share of Search among SMS marketing platforms in New Zealand, from 16.1% to 16.9%.

  5. In August 2026, Burst SMS lost estimated Share of Search among SMS marketing platforms in New Zealand, from 24.2% to 16.9%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record