Klaviyo vs Twilio:Which is more popular?
In September 2026, Klaviyo had more branded searches than Twilio among SMS marketing platforms in New Zealand. Klaviyo had about 2,900 branded searches, while Twilio had 1,600. Klaviyo made up 56.2% of all SMS marketing platform searches we track, and Twilio accounted for 31%. When we asked ChatGPT and Google AI Overviews about SMS marketing platforms, Klaviyo appeared in four of the five answers and Twilio in two. Klaviyo was mentioned before Twilio in every answer that named either.
Who do people search for more?
Klaviyo, about 81% more searches than Twilio
Who does AI mention more?
Klaviyo, mentioned in 4 of 5 answers, Twilio in 2
Who does AI recommend more?
Klaviyo, named ahead of Twilio in 4 of 4 answers
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Top SMS marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Klaviyo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Twilio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Klaviyo was listed before Twilio in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TNZ Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickSend3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WebSMS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Burst SMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Modica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Attentive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SMS marketing platforms
5 answers
Asked ChatGPT
“Which SMS marketing platform should I use in New Zealand?”
Asked ChatGPT
“What are the best SMS marketing platforms in New Zealand?”
Asked ChatGPT
“What's the best SMS marketing platform in New Zealand for customer messaging?”
Searched Google, AI Overview
“sms marketing platforms”
Searched Google, AI Overview
“bulk sms nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Klaviyo or Twilio more popular in search?
This chart shows how often people search Google for Klaviyo and Twilio by name. Each line represents a brand's share of searches for all nine SMS marketing platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Klaviyo, Twilio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Klaviyo | Twilio | ClickSend | Modica | Burst SMS | WebSMS | TNZ Group | Textmagic | Attentive |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 30.7% | 6.3% | 2.3% | 3.3% | 0.19% | 0.57% | 0.77% | 0.38% |
| Nov 2025 | 60.2% | 27% | 4.6% | 3.1% | 2.9% | 0.41% | 0.62% | 0.83% | 0.41% |
| Dec 2025 | 51.6% | 35.3% | 6% | 2.7% | 2.4% | 0.54% | 0.82% | 0.54% | 0% |
| Jan 2026 | 55.7% | 30.2% | 6.3% | 2.8% | 2.6% | 0.7% | 0.93% | 0.7% | 0.23% |
| Feb 2026 | 51.8% | 34.6% | 5.8% | 2.2% | 3% | 0.65% | 0.86% | 0.65% | 0.43% |
| Mar 2026 | 52.9% | 34.7% | 6.4% | 2.2% | 2% | 0.55% | 0.73% | 0.36% | 0.18% |
| Apr 2026 | 52.9% | 34.7% | 6% | 2.2% | 2% | 0.91% | 0.55% | 0.55% | 0.18% |
| May 2026 | 57.8% | 30.5% | 5.5% | 2.4% | 1.8% | 0.64% | 0.8% | 0.48% | 0.16% |
| Jun 2026 | 53% | 34.7% | 6.4% | 1.8% | 1.6% | 0.73% | 0.91% | 0.55% | 0.18% |
| Jul 2026 | 53% | 34.7% | 6% | 1.8% | 2.6% | 0.73% | 0.91% | 0.18% | 0% |
| Aug 2026 | 56.2% | 31% | 6.4% | 1.9% | 1.7% | 1.4% | 0.78% | 0.39% | 0.19% |
| Sep 2026 | 56.2% | 31% | 6.6% | 2.3% | 1.4% | 1.4% | 0.78% | 0.39% | 0% |
How has the Klaviyo and Twilio comparison changed over the last 12 months?
3 findings
- Klaviyo was ahead of Twilio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klaviyo’s share of searches among SMS marketing platforms in New Zealand moved from 55.6% to 56.2%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Twilio’s share of searches among SMS marketing platforms in New Zealand moved from 30.7% to 31%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand SMS marketing platforms in September 2026?
0 changes
Neither Klaviyo nor Twilio moved beyond provider rounding among SMS marketing platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Klaviyo’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SMS marketing platforms
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