Brandwave

How popular isTwilio?

In September 2026, people searched for Twilio by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 31% of all New Zealand SMS marketing platform searches, placing Twilio second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about SMS marketing platforms, Twilio appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Twilio is the second most searched of 9 competitors and the sixth most recommended in AI answers.

  1. KlaviyoShare of searches 56.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. TwilioShare of searches 31%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ClickSendShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ModicaShare of searches 2.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Burst SMSShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top SMS marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TNZ Group1st
  2. Klaviyo2nd
  3. WebSMS3rd
  4. ClickSend4th
  5. Burst SMS5th
  6. Twilio6th
  7. Textmagic7th
  8. Modica–
  9. Attentive–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Klaviyo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TNZ Group4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickSend3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WebSMS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Burst SMS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Textmagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Modica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Attentive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SMS marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which SMS marketing platforms compete with Twilio?

Twilio against SMS marketing platforms in New Zealand, by month

Share of searches by month for Klaviyo, Twilio, ClickSend, Modica. The figures are in the table below the chart.

View monthly share of searches table
MonthKlaviyoTwilioClickSendModicaBurst SMSWebSMSTNZ GroupTextmagicAttentive
Oct 202555.6%30.7%6.3%2.3%3.3%0.19%0.57%0.77%0.38%
Nov 202560.2%27%4.6%3.1%2.9%0.41%0.62%0.83%0.41%
Dec 202551.6%35.3%6%2.7%2.4%0.54%0.82%0.54%0%
Jan 202655.7%30.2%6.3%2.8%2.6%0.7%0.93%0.7%0.23%
Feb 202651.8%34.6%5.8%2.2%3%0.65%0.86%0.65%0.43%
Mar 202652.9%34.7%6.4%2.2%2%0.55%0.73%0.36%0.18%
Apr 202652.9%34.7%6%2.2%2%0.91%0.55%0.55%0.18%
May 202657.8%30.5%5.5%2.4%1.8%0.64%0.8%0.48%0.16%
Jun 202653%34.7%6.4%1.8%1.6%0.73%0.91%0.55%0.18%
Jul 202653%34.7%6%1.8%2.6%0.73%0.91%0.18%0%
Aug 202656.2%31%6.4%1.9%1.7%1.4%0.78%0.39%0.19%
Sep 202656.2%31%6.6%2.3%1.4%1.4%0.78%0.39%0%

  1. 1.Klaviyo

    56.2%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Twilio

    31%

    Held 2nd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.ClickSend

    6.6%

    Held 3rd. 340 estimated branded searches, +3% vs prior month. Share +0.2 points.

  4. 4.Modica

    2.3%

    Held 4th. 120 estimated branded searches, +20% vs prior month. Share +0.4 points.

  5. 5.Burst SMS

    1.4%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.4 points.

  6. 6.WebSMS

    1.4%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.TNZ Group

    0.78%

    Held 7th. 40 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Textmagic

    0.39%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Attentive

    0%

    Held 9th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Compare popularity between Twilio and its closest rivals

Every comparison with Twilio

7 comparisons

How has branded search demand for Twilio changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twilio in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, Twilio’s share of searches among SMS marketing platforms in New Zealand peaked at 35.3% in December 2025 and was lowest at 27% in November 2025.

How did search popularity change for New Zealand SMS marketing platforms in September 2026?

5 changes

  1. Estimated monthly branded searches for WebSMS in New Zealand rose 600% over 12 measured months, from 10 to 70 in September 2026.

  2. Estimated monthly branded searches for TNZ Group in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

  3. Estimated monthly branded searches for Attentive in New Zealand fell 100% over 12 measured months, from 20 to 0 in September 2026.

  4. Estimated monthly branded searches for Burst SMS in New Zealand fell 58.8% over 12 measured months, from 170 to 70 in September 2026.

  5. Estimated monthly branded searches for Textmagic in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are Twilio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Twilio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twilio

How the Brand Demand Index is measured

Who owns Twilio?

Twilio is owned by Twilio. Brandwave also tracks Twilio Segment and Stytch, owned by the same company, in New Zealand.

Do you work for Twilio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Twilio compete?

Twilio is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SMS marketing platforms2nd of 931%Shown above
Communications API platforms1st of 663.5%Show ranking
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Is Twilio your brand?

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