Brandwave

How popular isTwilio?

In September 2026, people searched for Twilio by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 63.5% of all New Zealand communications API platform searches, placing Twilio first out of six platforms. When we asked both ChatGPT and Google AI Overviews about communications API platforms, Twilio appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Twilio is the most searched of 6 competitors and the most recommended in AI answers.

  1. TwilioShare of searches 63.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SinchShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. ClickSendShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. TelnyxShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. VonageShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top communications API platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Twilio appeared in all five answers. Twilio is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Twilio1st
  2. Vonage2nd
  3. Sinch3rd
  4. Telnyx4th
  5. ClickSend5th
  6. Infobip6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sinch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vonage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickSend2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Telnyx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Infobip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about communications API platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which communications API platforms compete with Twilio?

Twilio against communications API platforms in New Zealand, by month

Share of searches by month for Twilio, Sinch, ClickSend, Telnyx. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilioSinchClickSendTelnyxVonageInfobip
Oct 202564.8%13%13%4.5%3.6%1.2%
Nov 202561.9%15.2%10%6.7%4.3%1.9%
Dec 202566.3%13.3%10.7%5.6%3.6%0.51%
Jan 202661%15%12.2%6.6%3.3%1.9%
Feb 202665%13%10.6%6.9%2.8%1.6%
Mar 202664.8%13.3%10.9%7.2%3.1%0.68%
Apr 202666.2%13.6%11.1%4.9%3.1%1%
May 202667.6%11.4%11.4%6%2.5%1.1%
Jun 202667.1%11.3%11.3%6%3.2%1.1%
Jul 202661.1%10.3%10.3%15.4%2.3%0.64%
Aug 202662.7%15.3%12.5%6.7%2%0.78%
Sep 202663.5%15.5%12.7%5.6%2%0.79%

  1. 1.Twilio

    63.5%

    Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Sinch

    15.5%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.ClickSend

    12.7%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Telnyx

    5.6%

    Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -1.1 points.

  5. 5.Vonage

    2%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Infobip

    0.79%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Twilio and its closest rivals

Every comparison with Twilio

7 comparisons

How has branded search demand for Twilio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Twilio in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand decreased from 64.8% to 63.5%.
  • Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand peaked at 67.6% in May 2026 and was lowest at 61% in January 2026.

How did search popularity change for New Zealand communications API platforms in September 2026?

5 changes

  1. In September 2026, Twilio gained share of searches among communications API platforms in New Zealand, from 62.7% to 63.5%.

  2. In September 2026, Telnyx lost share of searches among communications API platforms in New Zealand, from 6.7% to 5.6%.

  3. Estimated monthly branded searches for Sinch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.

  4. Estimated monthly branded searches for Vonage in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.

  5. Estimated monthly branded searches for Infobip in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are Twilio’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Twilio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • twilio

How the Brand Demand Index is measured

Who owns Twilio?

Twilio is owned by Twilio. Brandwave also tracks Twilio Segment and Stytch, owned by the same company, in New Zealand.

Do you work for Twilio? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Twilio compete?

Twilio is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
SMS marketing platforms2nd of 931%Show ranking
Communications API platforms1st of 663.5%Shown above
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Is Twilio your brand?

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