ClickSend vs Twilio:Which is more popular?
In September 2026, Twilio had more branded searches than ClickSend among communications API platforms in New Zealand. Twilio had about 1,600 branded searches, while ClickSend had 320. Twilio made up 63.5% of all communications API platform searches we track, and ClickSend accounted for 12.7%. When we asked ChatGPT and Google AI Overviews about communications API platforms, Twilio appeared in all five answers and ClickSend in two. Twilio was mentioned before ClickSend in every answer.
Who do people search for more?
Twilio, about 5 searches for every 1 for ClickSend
Who does AI mention more?
Twilio, mentioned in every answer we collected
Who does AI recommend more?
Twilio, named ahead of ClickSend in every answer
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Top communications API platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twilio appeared in all five answers. ClickSend was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twilio was listed before ClickSend in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sinch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vonage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ClickSend2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Telnyx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Infobip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about communications API platforms
5 answers
Asked ChatGPT
“Which communications API platform should I use in New Zealand?”
Asked ChatGPT
“What are the best communications API platforms in New Zealand?”
Asked ChatGPT
“What's the best communications API platform in New Zealand for app messaging?”
Searched Google, AI Overview
“best sms api”
Searched Google, AI Overview
“cpaas platforms”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ClickSend or Twilio more popular in search?
This chart shows how often people search Google for ClickSend and Twilio by name. Each line represents a brand's share of searches for all six communications API platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Twilio, ClickSend. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twilio | Sinch | ClickSend | Telnyx | Vonage | Infobip |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 13% | 13% | 4.5% | 3.6% | 1.2% |
| Nov 2025 | 61.9% | 15.2% | 10% | 6.7% | 4.3% | 1.9% |
| Dec 2025 | 66.3% | 13.3% | 10.7% | 5.6% | 3.6% | 0.51% |
| Jan 2026 | 61% | 15% | 12.2% | 6.6% | 3.3% | 1.9% |
| Feb 2026 | 65% | 13% | 10.6% | 6.9% | 2.8% | 1.6% |
| Mar 2026 | 64.8% | 13.3% | 10.9% | 7.2% | 3.1% | 0.68% |
| Apr 2026 | 66.2% | 13.6% | 11.1% | 4.9% | 3.1% | 1% |
| May 2026 | 67.6% | 11.4% | 11.4% | 6% | 2.5% | 1.1% |
| Jun 2026 | 67.1% | 11.3% | 11.3% | 6% | 3.2% | 1.1% |
| Jul 2026 | 61.1% | 10.3% | 10.3% | 15.4% | 2.3% | 0.64% |
| Aug 2026 | 62.7% | 15.3% | 12.5% | 6.7% | 2% | 0.78% |
| Sep 2026 | 63.5% | 15.5% | 12.7% | 5.6% | 2% | 0.79% |
How has the ClickSend and Twilio comparison changed over the last 12 months?
3 findings
- Twilio was ahead of ClickSend in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ClickSend’s share of searches among communications API platforms in New Zealand moved from 13% to 12.7%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand moved from 64.8% to 63.5%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand communications API platforms in September 2026?
1 change
In September 2026, Twilio gained share of searches among communications API platforms in New Zealand, from 62.7% to 63.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ClickSend’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among communications API platforms
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