Communications API platforms in New Zealand:Which are most popular?
In September 2026, Twilio was the most searched communications API platform in New Zealand, accounting for 63.5% of all searches among the six platforms we track. When we checked with ChatGPT and Google AI Overviews, Twilio, Sinch and Vonage showed up in every answer. Twilio was recommended most often, coming first in every response.
TwilioShare of searches 63.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SinchShare of searches 15.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
ClickSendShare of searches 12.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
TelnyxShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
VonageShare of searches 2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Follow communications API platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top communications API platforms in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Twilio, Sinch and Vonage appeared every time. Twilio was recommended most often, coming first in every answer. Vonage was second, and Sinch was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sinch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vonage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ClickSend2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Telnyx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Infobip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about communications API platforms
5 answers
Asked ChatGPT
“Which communications API platform should I use in New Zealand?”
Asked ChatGPT
“What are the best communications API platforms in New Zealand?”
Asked ChatGPT
“What's the best communications API platform in New Zealand for app messaging?”
Searched Google, AI Overview
“best sms api”
Searched Google, AI Overview
“cpaas platforms”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which communications API platforms do people search for most?
This chart shows how often people search Google for each communications API platform by name. Each line represents a brand's share of searches for all six communications API platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Twilio, Sinch, ClickSend, Telnyx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twilio | Sinch | ClickSend | Telnyx | Vonage | Infobip |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 13% | 13% | 4.5% | 3.6% | 1.2% |
| Nov 2025 | 61.9% | 15.2% | 10% | 6.7% | 4.3% | 1.9% |
| Dec 2025 | 66.3% | 13.3% | 10.7% | 5.6% | 3.6% | 0.51% |
| Jan 2026 | 61% | 15% | 12.2% | 6.6% | 3.3% | 1.9% |
| Feb 2026 | 65% | 13% | 10.6% | 6.9% | 2.8% | 1.6% |
| Mar 2026 | 64.8% | 13.3% | 10.9% | 7.2% | 3.1% | 0.68% |
| Apr 2026 | 66.2% | 13.6% | 11.1% | 4.9% | 3.1% | 1% |
| May 2026 | 67.6% | 11.4% | 11.4% | 6% | 2.5% | 1.1% |
| Jun 2026 | 67.1% | 11.3% | 11.3% | 6% | 3.2% | 1.1% |
| Jul 2026 | 61.1% | 10.3% | 10.3% | 15.4% | 2.3% | 0.64% |
| Aug 2026 | 62.7% | 15.3% | 12.5% | 6.7% | 2% | 0.78% |
| Sep 2026 | 63.5% | 15.5% | 12.7% | 5.6% | 2% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.5% | 1.6K | 0% | +0.7 points | |
| 2, held 2nd | 15.5% | 390 | 0% | +0.2 points | |
| 3, held 3rd | 12.7% | 320 | 0% | +0.1 points | |
| 4, held 4th | 5.6% | 140 | -17.6% | -1.1 points | |
| 5, held 5th | 2% | 50 | 0% | 0 points | |
| 6, held 6th | 0.79% | 20 | 0% | 0 points |
1.
Twilio63.5%
Held 1st. 1.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Sinch15.5%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.
12.7%
Held 3rd. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Telnyx5.6%
Held 4th. 140 estimated branded searches, -17.6% vs prior month. Share -1.1 points.
5.
Vonage2%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
6.
Infobip0.79%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among communications API platforms in New Zealand?
6 brands
In September 2026, Twilio was the most searched among communications API platforms in New Zealand, with an estimated 1.6K branded searches, 63.5% of all searches for the six we track. Sinch is in 2nd place, 48 percentage points behind at 15.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Twilio | 64.8% → 63.5% | 67.6%May 2026 | 61%Jan 2026 | 1st |
| Sinch | 13% → 15.5% | 15.5%Sep 2026 | 10.3%Jul 2026 | 3rd → 2nd |
| ClickSend | 13% → 12.7% | 13%Oct 2025 | 10%Nov 2025 | 2nd → 3rd |
| Telnyx | 4.5% → 5.6% | 15.4%Jul 2026 | 4.5%Oct 2025 | 4th |
| Vonage | 3.6% → 2% | 4.3%Nov 2025 | 2%Aug 2026 | 5th |
| Infobip | 1.2% → 0.79% | 1.9%Nov 2025 | 0.51%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand decreased from 64.8% to 63.5%.
- Across the 12 months ending September 2026, Sinch’s share of searches among communications API platforms in New Zealand increased from 13% to 15.5%.
- Across the 12 months ending September 2026, Telnyx’s share of searches among communications API platforms in New Zealand increased from 4.5% to 5.6%.
- Across the 12 months ending September 2026, Vonage’s share of searches among communications API platforms in New Zealand decreased from 3.6% to 2%.
- Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand peaked at 67.6% in May 2026 and was lowest at 61% in January 2026.
- Across the 12 months ending September 2026, Sinch’s share of searches among communications API platforms in New Zealand peaked at 15.5% in September 2026 and was lowest at 10.3% in July 2026.
- Across the 12 months ending September 2026, ClickSend’s share of searches among communications API platforms in New Zealand peaked at 13% in October 2025 and was lowest at 10% in November 2025.
- Across the 12 months ending September 2026, Telnyx’s share of searches among communications API platforms in New Zealand peaked at 15.4% in July 2026 and was lowest at 4.5% in October 2025.
- Across the 12 months ending September 2026, Vonage’s share of searches among communications API platforms in New Zealand peaked at 4.3% in November 2025 and was lowest at 2% in August 2026.
- Across the 12 months ending September 2026, Infobip’s share of searches among communications API platforms in New Zealand peaked at 1.9% in November 2025 and was lowest at 0.51% in December 2025.
- Across the 12 months ending September 2026, Sinch rose from 3rd to 2nd among communications API platforms in New Zealand.
- Across the 12 months ending September 2026, ClickSend fell from 2nd to 3rd among communications API platforms in New Zealand.
- Across the 12 months ending September 2026, Infobip held steady: its share of searches among communications API platforms in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand communications API platforms in September 2026?
5 changes
In September 2026, Twilio gained share of searches among communications API platforms in New Zealand, from 62.7% to 63.5%.
In September 2026, Telnyx lost share of searches among communications API platforms in New Zealand, from 6.7% to 5.6%.
Estimated monthly branded searches for Sinch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
Estimated monthly branded searches for Vonage in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026.
Estimated monthly branded searches for Infobip in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.