How popular isTwilio Segment in search?
In August 2026, there were an estimated 20 branded searches for Twilio Segment in New Zealand which held steady over the last 11 months. Twilio Segment holds 11.1% estimated Share of Search among New Zealand customer data platforms and is ranked 4th of 5 competitors for search popularity.
Tealium44.4%
RudderStack22.2%
Bloomreach16.7%Twilio Segment11.1%
mParticle5.6%
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Which customer data platforms compete with Twilio Segment?
Share of Search by month for Tealium, RudderStack, Bloomreach, Twilio Segment, mParticle. The figures are in the table below the chart.
View monthly share of search table
| Month | Tealium | RudderStack | Bloomreach | Twilio Segment | mParticle |
|---|---|---|---|---|---|
| Oct 2025 | 60% | 10% | 10% | 10% | 10% |
| Nov 2025 | 41.7% | 12.5% | 29.2% | 8.3% | 8.3% |
| Dec 2025 | 33.3% | 16.7% | 25% | 16.7% | 8.3% |
| Jan 2026 | 33.3% | 20% | 13.3% | 20% | 13.3% |
| Feb 2026 | 44.4% | 16.7% | 22.2% | 11.1% | 5.6% |
| Mar 2026 | 52.6% | 15.8% | 15.8% | 10.5% | 5.3% |
| Apr 2026 | 33.3% | 33.3% | 13.3% | 13.3% | 6.7% |
| May 2026 | 46.2% | 15.4% | 15.4% | 15.4% | 7.7% |
| Jun 2026 | 35.3% | 17.6% | 17.6% | 17.6% | 11.8% |
| Jul 2026 | 40% | 13.3% | 26.7% | 6.7% | 13.3% |
| Aug 2026 | 44.4% | 22.2% | 16.7% | 11.1% | 5.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 80 | +33.3% | +4.4 points | |
| 2, moved from 4th to 2nd | 22.2% | 40 | +100% | +8.9 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 16.7% | 30 | -25% | -10 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.1% | 20 | +100% | +4.4 pointsmoved from 5th to 4th | |
| 5, moved from 3rd to 5th | 5.6% | 10 | -50% | -7.8 pointsmoved from 3rd to 5th |
1.
Tealium44.4%
held 1st · 80 estimated branded searches · +33.3% vs prior month · +4.4 points
22.2%
moved from 4th to 2nd · 40 estimated branded searches · +100% vs prior month · +8.9 points
16.7%
moved from 2nd to 3rd · 30 estimated branded searches · -25% vs prior month · -10 points
11.1%
moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +4.4 points
5.6%
moved from 3rd to 5th · 10 estimated branded searches · -50% vs prior month · -7.8 points
Compare search popularity between Twilio Segment and its closest rivals
How has branded search demand for Twilio Segment changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Twilio Segment in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand increased from 10% to 11.1%.
- Across the 11 months ending August 2026, Twilio Segment’s estimated Share of Search among customer data platforms in New Zealand peaked at 20% in January 2026 and was lowest at 6.7% in July 2026.
- Across the 11 months ending August 2026, Twilio Segment rose from 5th to 4th among customer data platforms in New Zealand.
How did search popularity change for New Zealand customer data platforms in August 2026?
5 changes
In August 2026, RudderStack overtook mParticle to rank 2nd among customer data platforms in New Zealand, at 22.2%.
In August 2026, Twilio Segment overtook mParticle to rank 4th among customer data platforms in New Zealand, at 11.1%.
In August 2026, Tealium gained estimated Share of Search among customer data platforms in New Zealand, from 40% to 44.4%.
In August 2026, Bloomreach lost estimated Share of Search among customer data platforms in New Zealand, from 26.7% to 16.7%.
In August 2026, mParticle lost estimated Share of Search among customer data platforms in New Zealand, from 13.3% to 5.6%.
How is Twilio Segment measured?
Brandwave collects information about searches that people make online using Twilio Segment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- segment cdp
- segment customer data
- segment io
Who owns Twilio Segment?
Twilio Segment is owned by Twilio. Brandwave does not track any other brands owned by Twilio.
Do you work for Twilio Segment? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Twilio Segment your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.