Salesforce Data 360 vs Twilio Segment:Which is more popular?
In September 2026, Salesforce Data 360 had more branded searches than Twilio Segment among customer data platforms in New Zealand. Salesforce Data 360 had about 40 branded searches, while Twilio Segment had 30. Salesforce Data 360 made up 12.5% of all customer data platform searches we track, and Twilio Segment accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about customer data platforms, Salesforce Data 360 and Twilio Segment each appeared in three of the five answers. Twilio Segment was mentioned before Salesforce Data 360 in every answer.
Who do people search for more?
Salesforce Data 360, about 33% more searches than Twilio Segment
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Twilio Segment, named ahead of Salesforce Data 360 in every answer
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Top customer data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Salesforce Data 360 and Twilio Segment were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio Segment was listed before Salesforce Data 360 in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tealium3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Salesforce Data 3603 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Twilio Segment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adobe Real-Time CDP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hightouch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bloomreach1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
mParticle1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RudderStack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about customer data platforms
5 answers
Asked ChatGPT
“Which customer data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best customer data platforms in New Zealand?”
Asked ChatGPT
“What's the best customer data platform in New Zealand for unified customer data?”
Searched Google, AI Overview
“customer data platform”
Searched Google, AI Overview
“cdp nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Salesforce Data 360 or Twilio Segment more popular in search?
This chart shows how often people search Google for Salesforce Data 360 and Twilio Segment by name. Each line represents a brand's share of searches for all eight customer data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Salesforce Data 360, Twilio Segment. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tealium | Hightouch | Bloomreach | Salesforce Data 360 | Twilio Segment | RudderStack | Adobe Real-Time CDP | mParticle |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 26.2% | 4.8% | 19% | 11.9% | 4.8% | 2.4% | 2.4% |
| Nov 2025 | 23.3% | 20.9% | 14% | 18.6% | 11.6% | 7% | 2.3% | 2.3% |
| Dec 2025 | 16.7% | 20.8% | 12.5% | 16.7% | 16.7% | 8.3% | 4.2% | 4.2% |
| Jan 2026 | 15.6% | 28.1% | 6.3% | 18.8% | 15.6% | 9.4% | 3.1% | 3.1% |
| Feb 2026 | 25% | 21.9% | 9.4% | 15.6% | 12.5% | 9.4% | 3.1% | 3.1% |
| Mar 2026 | 27.8% | 25% | 8.3% | 16.7% | 8.3% | 8.3% | 2.8% | 2.8% |
| Apr 2026 | 15.2% | 33.3% | 6.1% | 12.1% | 12.1% | 15.2% | 3% | 3% |
| May 2026 | 18.2% | 27.3% | 6.1% | 24.2% | 12.1% | 6.1% | 3% | 3% |
| Jun 2026 | 17.6% | 14.7% | 8.8% | 29.4% | 14.7% | 8.8% | 2.9% | 2.9% |
| Jul 2026 | 23.1% | 19.2% | 15.4% | 19.2% | 7.7% | 7.7% | 3.8% | 3.8% |
| Aug 2026 | 26.7% | 23.3% | 10% | 13.3% | 10% | 10% | 3.3% | 3.3% |
| Sep 2026 | 31.3% | 21.9% | 12.5% | 12.5% | 9.4% | 6.3% | 3.1% | 3.1% |
How has the Salesforce Data 360 and Twilio Segment comparison changed over the last 12 months?
3 findings
- Salesforce Data 360 was ahead of Twilio Segment in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Salesforce Data 360’s share of searches among customer data platforms in New Zealand moved from 19% to 12.5%, and its estimated monthly branded searches moved from 80 to 40.
- Across the 12 months ending September 2026, Twilio Segment’s share of searches among customer data platforms in New Zealand moved from 11.9% to 9.4%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand customer data platforms in September 2026?
3 changes
In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches.
In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%.
In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Salesforce Data 360’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Salesforce Data 360
2 branded search terms
- salesforce cdp
- salesforce data cloud
Twilio Segment
4 branded search terms
- segment cdp
- segment customer data
- segment io
- twilio segment
Other head-to-heads among customer data platforms
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